shopping for a diamond

How to Buy a Diamond Engagement Ring

Find the perfect diamond for your love with our expert advice Diamond engagement rings are a long-standing tradition for a reason: they are rare, precious, and valuable—just like your love. When you’ve decided on a diamond ring to pledge your engagement, make sure you know these ring-buying tips before you head to the store to find the perfect diamond ring. Diamond Cut Options One of the most important factors in choosing a diamond is the cut. The “cut” of a diamond refers to the polish and symmetry of the facets of the finished diamond—not its shape. The way the diamond

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How to Shop for Diamond Engagement Rings

Buying a diamond engagement ring is a momentous occasion. If you’re ready to purchase a ring, but don’t know where to start, you’re in the right place. With such an important expenditure as a diamond engagement ring, you want to feel confident in your decision. You want to feel like you’ve purchased the perfect ring! Doing your research, shopping around, and careful consideration go a long way toward making that happen. It also helps to have informed advice from professionals in the industry. The American Gem Society is the country’s preeminent jewelry trade organization dedicated to consumer protection. We’re dedicated

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Smart Phones & Diamonds

By David C. Rotenberg, Certified Gemologist Appraiser   DID YOU KNOW that your smart phone can make your diamond shopping experience easier? Now I don’t mean surfing the net, I mean actually looking at and comparing diamonds.   Professional Jewelers like American Gem Society Jewelers have a tool called the ASET (Angular Spectrum Evaluation Tool) which will reveal a well cut diamond, or a not so well cut diamond. What you want to see in a diamond with the ASET device are symmetrical patterns with lots of red which shows brilliance, some blue which is contrast and some green which

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