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Black Friday

Answers to your Holiday Shopping Questions

Tips on Buying Jewelry this Holiday Season With the holiday shopping season approaching, the American Gem Society has been receiving questions from shoppers seeking jewelry buying tips and secrets. We thought we would answer a few of our most frequently asked questions to help ease the pressure off this hectic season. “How do I know if I’m getting a good deal?” Our answer is simple:  trust your jeweler. Do your research, read reviews of their store, ask friends and shop with a credentialed jeweler. We take great efforts to vet all of our members, to make sure that they continue

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