ASET

So you think you know a guy who knows a guy who has a cousin who can help you find a diamond?

By Evert P. Botha, Registered Supplier, Embee Diamonds Think again. Truth be told, just about everyone knows someone in the diamond and jewelry trade, but do you have a relationship with a trusted jewelry professional? Someone with the credentials to prove that they know their stuff? Someone that’s not interested in simply selling you what they have available at a bargain price? So called “bargain” prices on diamonds should always raise several red flags. Let’s look at some of the many factors that impact such “bargain” prices. Firstly, origin or conscience. Diamonds that make their way into the supply pipeline

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Smart Phones & Diamonds

By David C. Rotenberg, Certified Gemologist Appraiser DID YOU KNOW that your smart phone can make your diamond shopping experience easier? Now I don’t mean surfing the net, I mean actually looking at and comparing diamonds. Professional Jewelers like American Gem Society Jewelers have a tool called the ASET (Angular Spectrum Evaluation Tool) which will reveal a well cut diamond, or a not so well cut diamond. What you want to see in a diamond with the ASET device are symmetrical patterns with lots of red which shows brilliance, some blue which is contrast and some green which is light

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