A new Shopify app built by Smart Age Solutions helps jewelers extend JM Care Plan—Jewelers Mutual® Group’s jewelry care offering—into their Shopify online store and Shopify POS.
New York, NY — May 20, 2026 — Smart Age Solutions, a leading digital marketing and web development agency serving the jewelry industry, today announced the official launch of Smart Care, a Shopify app that enables jewelers to offer JM Care Plan—Jewelers Mutual Group’s jewelry care program—directly through their Shopify online store and Shopify POS.
Built specifically for jewelry retailers using Shopify, the Smart Care app allows participating jewelers to present JM Care Plan as an add-on during online checkout and at point-of-sale through Shopify POS—giving shoppers a seamless way to protect their purchase while helping retailers capture care plan attachment revenue that is often missed in digital environments.
JM Care Plan has long been offered by jewelers in-store as part of the post-sale customer experience. As more retailers expand into e-commerce, however, presenting care plans consistently across online and in-store touchpoints has remained a challenge. Smart Care addresses this gap for Shopify-based jewelers by making JM Care Plan available within the Shopify checkout flow and Shopify POS—so jewelers can offer a consistent care plan experience wherever their customers shop.
Smart Age Solutions developed the Smart Care app to align with how jewelers sell and how their customers shop. Jewelers already offering JM Care Plan can contact their Jewelers Mutual Group representative to add Smart Care to their Shopify environment. Jewelers new to JM Care Plan can reach out to Jewelers Mutual Group or Smart Age Solutions to begin the onboarding process.
“Jewelers spend so much time and money driving customers to their websites, but too many are still missing out on revenue at the point of purchase,” said Emmanuel Raheb, CEO of Smart Age Solutions. “Smart Care was built to help jewelers close that gap. By bringing JM Care Plan into the Shopify checkout experience and Shopify POS, retailers can create a better customer experience, add value to the sale, and capture opportunities that were previously being missed online and in-store.”
“JM Care Plan has been helping jewelers add value at the point of sale and build lasting customer relationships for years,” said Mike Alexander, President at Jewelers Mutual Group. “Smart Care makes that same trusted program available where more customers are shopping today so jewelers can offer a consistent, connected experience online just as they do in-store.”
The launch of Smart Care reflects Smart Age Solutions’ continued focus on helping jewelers modernize their digital operations, improve e-commerce performance, and create more complete online and in-store selling experiences. As more jewelry retailers move toward Shopify and invest in stronger digital infrastructure, Smart Care gives them a streamlined way to extend JM Care Plan across their Shopify online and in-store selling environments.
Smart Care is now available to qualifying jewelers interested in offering JM Care Plan through their Shopify store and Shopify POS.
Exclusions and limitations apply. For specific plan details, refer to the Terms and Conditions. JM Care Plan is offered by a member of the Jewelers Mutual Group, either JM Care Plan, Inc. or JM Care Plan Services, Inc.
About Smart Age Solutions
Smart Age Solutions is a digital marketing and web development agency focused exclusively on the jewelry industry. With more than 15 years of experience serving jewelers, Smart Age helps retailers grow through SEO, paid media, social advertising, website development, Shopify solutions, analytics, and digital strategy. The agency works with jewelry retailers across the country to improve online visibility, increase leads and sales, and build stronger digital businesses.
About Jewelers Mutual® Group
Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 39 consecutive “A+ Superior” ratings from AM Best Company, as of November 2025. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Miami, and Raleigh, North Carolina. To learn more, visit JewelersMutual.com.