Founded in 1999 by CEO and founder Alex Fetanat, GemFind Digital Solutions has grown alongside the jewelry industry, evolving into a trusted partner for website development, digital marketing management, and technology built specifically for jewelers.
From the start, the company was rooted in a deep understanding of the industry’s unique needs, from complex inventory data and high-consideration purchases to the importance of trust, craftsmanship, and long-term customer relationships. GemFind has evolved into a full-service agency that partners with some of the top jewelers and jewelry vendors in the industry, driving digital innovation and sales through its robust suite of services.
GemFind Digital Solutions partners with jewelry retailers to modernize and grow their businesses through tailored digital solutions. They design and manage websites built to handle the unique demands of jewelry, primarily on the Shopify platform, and are the only Shopify Plus partner in the jewelry industry.
Beyond websites, GemFind provides full-service digital marketing strategies that help jewelers reach the right audience, along with tools that support day-to-day operations and long-term customer engagement. “The goal is simple: to help independent jewelers compete and thrive in an increasingly digital-first world while staying true to the personal, relationship-driven nature of their business,” says Alex.
That approach is grounded in five core values. Alex explains, “We are collaborative, working hand-in-hand with jewelers to understand their unique needs. Innovation drives us to create digital solutions that evolve with the industry, while respect ensures we honor the vision and expertise of every client. Our customer-centric mindset keeps their success at the center of every decision, and our clients know they can count on us to be reliable, delivering consistent support and solutions they can trust.”
GemFind also has some major developments to share with the AGS community. Their powerful new tool, GemText AI, was created specifically for jewelers to simplify product description writing, making it easy to manage, optimize for SEO, and tailor to showcase each piece effectively.
At the same time, the JewelCloud platform is evolving into JewelCloud 2.0, designed to streamline operations by generating seamless purchase orders for vendors and jewelry retailers. “These updates reflect our ongoing commitment to innovation and providing purpose-built digital solutions that help jewelers grow and thrive in an increasingly digital marketplace,” adds Alex.
GemFind has been an AGS member since 2003, drawn by its reputation for promoting integrity, education, and excellence—values that align closely with their own.
“Being part of AGS gives us the opportunity to connect with trusted professionals, stay on the cutting edge of industry standards, and contribute to initiatives that elevate the entire community.” Alex continues, “What keeps us engaged is the collaboration and learning that comes from being part of a network dedicated to quality and professionalism. AGS provides a platform to share insights, celebrate innovation, and continue growing alongside jewelers who are equally committed to excellence.
To learn more about GemFind Digital Solutions, visit gemfind.com.
