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For the Love of Amethyst

February is here: the month of love, and a much-loved birthstone, amethyst. Amethyst is purple quartz that exhibits a beautiful blend of violet and red that can be found in every corner of the earth. Recently, Pantone has placed amethyst (and other purple-hued gemstones) in the spotlight by naming UltraViolet the 2018 Pantone Color of the Year.
It has been associated with many myths, legends, religions, and numerous cultures. Some historical accounts say that Saint Valentine had an amethyst ring carved with an image of Cupid. How apropos!
While amethyst is most commonly recognized to be a purple color, the gemstone can actually range from a light pinkish violet to a deep purple that can read more blue or red, depending on the light. Sometimes, amethyst exhibits a growth anomaly called zoning, which appears as bands of color that range from lighter to darker, or even colorless.
All the science and stories behind the amethyst can be fascinating, but many wearers have simply fallen in love with its rich and peaceful purple hues. Below are a few designs by AGS members that display amethyst in all its purple majesty!


You don’t have to be born in February or celebrating a sixth wedding anniversary to feel some amoré for amethyst. Ask an AGS-credentialed jeweler near you to help pair you with the perfect purple piece of your own!