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New York, NY (Jan. 2025) – The New Year brings a renewed commitment from Facets of Fire. The diamond and jewelry manufacturer is proud to reaffirm its commitment that only natural diamonds will become Facets of Fire diamonds.

As a luxury brand, Facets of Fire believes their customers deserve the best. For them, this means offering them only rare, responsibly sourced natural diamonds.

“Our commitment to exclusively selling natural diamonds is more than a business decision. It is a commitment to our customers that every time they see the signature sparkle of a Facets of Fire diamond, they know they are viewing a beautiful, natural diamond,” said CEO Glenn Markman, CG.

In recent years, the market has become flooded with lab-grown diamonds; these synthetic alternatives have driven down the cost of all diamonds. When cut using only traditional methods, it can be difficult for customers to distinguish between natural and lab-grown diamonds—forcing them to rely on lab reports or specialty viewing devices to verify their diamond’s authenticity.

Cut using patented nanotechnology, Facets of Fire offers a solution to this problem. Every Facets of Fire diamond has hundreds of thousands of invisible nanoprisms in addition to the traditional 58 facets. These nanoprisms act as facets within facets, allowing the Facets of Fire diamonds to shine 7x brighter with more sparkle, fire, and brilliance.

The improved light performance gives these natural diamonds a distinctive look, making them instantly recognizable. This gives customers confidence that they can tell a natural diamond from a lab-grown one.

By embracing innovation, Facets of Fire continues to be at the forefront of the natural diamond industry, driving loose diamond sales at independent jewelry stores and expanding to new global markets like India.

For more information about Facets of Fire and its exclusive collection of natural diamonds, please visit facetsoffire.com or contact [email protected].

About Facets of Fire:
More Sparkle. More Fire. More Brilliance. Facets of Fire has unlocked the natural diamond’s true potential.

Using the most significant innovation in diamond cutting in 100 years, each Facets of Fire diamond is expertly cut by diamond artisans. Our patented nanotechnology etches hundreds of thousands of invisible nanoprisms onto the pavilion of a beautifully polished natural diamond, creating facets within facets. As white light passes through these nanoprisms, it releases thrilling bursts of sparkle and fire and increases the diamond’s brilliance. The result is an astonishingly brighter diamond with 7x more sparkle, fire, and brilliance.

Facets of Fire – a difference you can see, a diamond that’s more beautiful.