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How to Buy Amethyst

Amethyst ring by Parle Gems
Parlé Gems

Whether you’re purchasing an amethyst for yourself or a loved one, you’re making an investment in beauty that will stand the test of time. Amethyst makes a great gift for individuals born in February, or as a celebratory milestone for a 6th or 17th wedding anniversary.

Of course, you’re also welcome to purchase amethyst “just because.” It’s a beautiful gemstone that ranges in color from a light pinkish violet to a deep red or blue purple violet and complements a number of metals and settings. It’s a durable gemstone that works well with warm or cool colors, so it’s safe to say it goes well beyond special occasion jewelry and can be worn every day, as well.

Amethyst pendant by Colore SG
Colore SG

When looking to purchase amethyst, first visit an AGS jeweler, who is trained and certified to ensure that the consumer has the best information to make a great purchase.

Next, check the color of the stone. Amethyst often has “stripes” or layers of color from how and when it was formed, so it takes a skilled gemologist to cut and polish the stone to show the overall color of the stone evenly. Avoid brownish or rust colored tints to the stone and be careful the color is not too deep or it can appear black in some lights.

Like diamonds, you can also look for clarity in an amethyst. Most gemologists will favor a richly colored stone with some minor inclusions (not eye-visible), since the color of this gem is so highly prized. In lighter colored amethysts, visible inclusions will greatly reduce the value of the gemstone.

Since amethyst is relatively plentiful, the price differential in carat sizes isn’t usually terribly significant, so this can be a great gemstone for statement jewelry pieces (though you may not be able to cost-effectively recreate some of Elizabeth Taylor’s memorable amethyst jewelry or the “Kent Amethysts” owned by the British crown).

Larger rings, earrings or pendants can make a stunning addition to a jewelry collection, but even smaller amethysts can be deeply and richly colored, making subtler pieces beautiful, too.

Find an AGS jeweler in your area or learn about more birthstones.