Mehta spent over 30 years at Diamond Days, his family’s jewelry business, where he built a strong reputation for integrity, innovation, and customer service. During that time, he managed multi-million-dollar diamond inventories, cultivated sourcing partnerships in India and Hong Kong, and worked closely with independent retailers and luxury guild stores across the country. His leadership helped establish Diamond Days as a trusted name in the industry.
At ASHI—one of North America’s premier fine jewelry manufacturers—Mehta plays a central role in driving business development, enhancing partner success, and supporting independent retailers with trend-forward collections, digital tools, and data-driven solutions.
His involvement with the American Gem Society (AGS) spans decades. As the former President of the New York and New Jersey Guild of AGS, Mehta led the chapter to national recognition, culminating in a “Guild of the Year” award in 2003. Today, he continues to champion ethical practices and mentor emerging professionals through his leadership in the Connecticut Guild.
A Graduate Gemologist (GG) from the Gemological Institute of America (GIA), Mehta did his undergraduate studies at Baylor University (TX) and also holds a B.S. in Business Administration – Marketing from Mercy College (NY). He is a contributor to leading trade publications, a speaker at industry events, and a passionate advocate for transparency, innovation, and growth within the fine jewelry sector.
“Joining ASHI marks an exciting new chapter in my career,” says Mehta. “I’m honored to be part of such a trusted organization and look forward to strengthening partnerships and supporting the future of independent retail jewelers across North America.”
About ASHI
ASHI is a premier diamond jewelry manufacturer serving over 1,000 of the finest independent retail jewelers across North America. With a legacy spanning more than 40 years, ASHI is known for its exceptional craftsmanship, trend-driven collections, and industry-leading marketing and technology solutions. ASHI’s innovative programs help retailers increase turn, optimize inventory, and grow their business with confidence. Headquartered in New York City, ASHI remains committed to empowering jewelers through partnership, integrity, and excellence.
