December 2, 2025

When our members discuss the American Gem Society (AGS), they often talk about how their membership supports their professional growth, confidence, and client service. In the videos below, three members highlight what they value most about being part of AGS—from the sense of community that supports them, to the education that strengthens their expertise, to the partnership with Wells Fargo that helps them serve their clients. Their perspectives reflect the many ways AGS membership makes a meaningful difference in their businesses and day-to-day work. https://youtu.be/2yVcMnlEbTI Brecken Farnsworth, CGParlé Jewelry Designs https://youtu.be/E-Bds-YlTSY Kevin Mays, CGA, JEAJohn Mays Jewelers https://youtu.be/lCKAmG9ulHs David Mazer,

The following is a paid advertisement from a member of the American Gem Society. On October 3, De Beers Group launched a major natural diamond campaign meant to drive consumer awareness and desire and promote retail engagement. The campaign, undersigned “A Diamond Is Forever,” highlights the color spectrum of natural diamonds, drawing inspiration from the colors of the desert landscape. Including white diamonds, the palette celebrates warmer white tones, sunlit champagnes, ambers, and deep whiskeys. This allows any retailer who carries natural diamonds, regardless of their place on the color scale, to talk to their customers about Desert diamonds. With

By Duvall O’Steen, Luxury Brand Group, and Jen Cullen Williams, Jen Cullen Williams Communications This holiday season, your jewelry isn’t competing with other necklaces—it is competing with experiences, memories, and emotions. Your customers do not need another piece of jewelry; they want the feeling it creates. They want the confidence boost before a big presentation, the tangible reminder of their own worth, the spark they feel when catching their reflection. Hook Them in Three Seconds Instagram’s algorithm now prioritizes content that captivates immediately. Your opening frame matters more than ever. Instead of starting with “Check out our new collection,” try