For those who have a penchant for purple, you can thank Pantone® for their choice Color of the Year 2018: Ultra Violet (18-3838). Ultra Violet is a blue-based purple that is vast and rich like the night sky. It symbolizes non-conformity, individuality, and pushing the boundaries. To gaze upon this luxuriant purple tone, one cannot help but feel their spiritual side awaken. Naturally, when we think of Ultra Violet, we think gemstones! Our AGS members know a thing or two about using this wonderful color in their designs. Below are a few of our favorites that are the personification of purple.