Larry Johnson

Larry is a nationally recognized authority on jewelry merchandising. He is the author of The Complete Guide to Effective Jewelry Display, which was the textbook for the GIA class on jewelry display. Since 2013, his firm has consulted with independent jewelry retailers, chains, and manufacturers on the best strategies to increase sales by making their cases easier for the customer to shop.

He has written years of monthly columns for INSTORE, Retail Jeweler, and Canadian Jeweller magazines. He holds seven U.S. patents for display applications and is a frequent speaker on the subject of visual merchandising at industry events worldwide. Previously, Larry served as CEO of Chippenhook and the Coastal Display Group. He was a senior vice president at International Packaging and Pacific Northern.