We have some exciting news: AGS has a new website and a new logo… and both were built around you!
The redesigned ags.org has two goals: to make it easy for consumers to find and choose an AGS member, and to help you quickly access your benefits. Our new logo keeps the AGS heritage colors with a refreshed, modern feel.
The redesign was guided by the AGS Marketing Task Force, composed of members from the AGS International Board of Directors, who helped make key decisions throughout the project. We’re grateful for their time and ideas.
The new site is built to be found. Member listings and educational content are structured so search engines and AI assistants can surface them when consumers look for a trusted jeweler.
For our members:
- Enhanced Find a Jeweler. Consumers can search for an AGS member near them. You can now add more photos and details, so shoppers can get to know you before they walk in.
- Member Toolkit. Ready-to-share copy for consumer and trade audiences, so you can tell the AGS story on social media, in email, and at the counter without starting from scratch.
- Membership Manual Hub. A new search tool that gives you quick answers.
- Member Benefits. All your membership benefits in one place, so you can see and use their full value.
For consumers, the site carries forward the purpose AGS was founded on in 1934: consumer protection, education, and ethics. Its guides to diamonds, gemstones, and trends help shoppers buy with confidence.
Your current window clings, crystal displays, and certificates are still good to use, and we will gradually replace them with the new design and send them to you over time.
Excellence is a choice AGS members make every day, and the new ags.org shows it. We are proud of it, and we hope you will be too. Take a look, share it with your customers and colleagues, and tell us what you think. For questions or suggestions, email [email protected] or contact your Community Ambassador.
