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Launch Toolkit

Help us share the new AGS Website

Ready-made posts, images, and emails announcing the new American Gem Society website and logo. Choose your voice, add your details once, and everything below fills in for you.

    Personalize your copy

    Your details replace the highlighted placeholders across the page. They stay in this browser only.

    I'm posting as a

    Launch toolkit: page copy

    Edit the copy in the blocks below. Visitors don’t see these blocks; the tool above reads them. Placeholders go in brackets: [NAME], [STORE NAME] (shows as company name for partners), [CREDENTIAL] (full AGS title), [CREDENTIAL LETTERS] (e.g. CG, JEA), [JOB TITLE], [COMMITTEE NAME]. Anything else in brackets, like [CLIENT NAME], stays as is for the sender to fill in. Text in double brackets [[like this]] only appears for people who choose an AGS title. To add a piece, duplicate a block of the same kind. Blocks marked Retailers only or Partners only use the CSS class aglk-retail or aglk-partner.

    • Choose Retailer if you’re posting to your customers, or Partner if you’re posting to retailers and trade colleagues.
    • Add your name, business, and AGS title. They fill in across every post, image, and email.
    • Copy the posts, download the images, and share them during launch week. Always link to ags.org.

    Feed posts

    Ready-to-post copy for LinkedIn, Facebook, and Instagram. Post it with the ags.org link, or download the new logo image below and post that with your copy. On Instagram, add ags.org to your bio and say “link in bio.”

    LinkedIn

    Did you know I’m a member of the American Gem Society (AGS)? Since 1934, AGS has been dedicated to consumer protection, education, and ethics.

    [[In fact, I’m a [CREDENTIAL], a credential I earn and maintain every year. If I stop, I lose it. That commitment means you get current, credentialed knowledge grounded in integrity and expertise.]]

    I’m proud to share that AGS has launched a new website that conveys what it means to be an AGS member throughout, whether it’s the educational information on gemstones and diamonds, the images that show how beautiful AGS member stores are, or jewelry from AGS members.

    The new site reflects the heritage of this association and the pride we feel as members. I’m proud to be part of AGS. Visit ags.org to learn more.

    Facebook

    Did you know I’m a member of the American Gem Society (AGS)? Since 1934, AGS has been dedicated to consumer protection, education, and ethics.

    [[I’m a [CREDENTIAL], a credential I earn and maintain every year. If I stop, I lose it. That commitment means you get current, credentialed knowledge grounded in integrity and expertise.]]

    I’m proud to share that AGS has a new website that shows what it means to be an AGS member, from educational information on gemstones and diamonds to images of beautiful AGS member stores and jewelry from AGS members. It reflects the heritage of AGS and the pride we feel as members.

    Take a look at ags.org. Thank you for choosing [STORE NAME]!

    Instagram

    I’m a proud member of the American Gem Society (AGS). Since 1934, AGS has been dedicated to consumer protection, education, and ethics.

    [[I’m a [CREDENTIAL], a credential I earn and maintain every year. If I stop, I lose it.]]

    The new AGS website shows what it means to be an AGS member: gemstone and diamond education, beautiful member stores, and jewelry from AGS members. I’m proud to be part of AGS.

    Visit ags.org to explore.

    LinkedIn

    I’m a proud member of the American Gem Society (AGS), and proud to share its new logo and website. The new logo keeps our heritage colors and adds a refreshed, modern feel. It is still the mark of knowledge, integrity, and trust that AGS members have carried since 1934.

    The new ags.org is easy to navigate, and its photos of AGS stores and member jewelry show what it means to be an AGS member. New consumer tools make it easier for members to share the AGS story with their customers. Visit ags.org to learn more.

    Facebook

    I’m a proud member of the American Gem Society (AGS), and proud to share its new logo and website. The logo keeps AGS’s heritage colors and adds a refreshed, modern feel, and the site is easy to navigate. New consumer tools make it easier for members to share the AGS story with their customers. Visit ags.org to learn more.

    Instagram

    I’m a proud member of the American Gem Society (AGS), and proud to share its new logo and website. Heritage colors, a refreshed, modern feel, and new consumer tools that let members share the AGS story. Visit ags.org.

    #AGSmember #AmericanGemSociety

    Committee and non-credential posts

    Add your committee name above to fill in the committee post. The second post is for members who don’t hold an AGS title, so it shows when no title is chosen.

    Committee member

    I’m proud to be not only a member of the American Gem Society (AGS), but also a member of their [COMMITTEE NAME]. I’m also proud to share the new logo. Find out why AGS matters both to industry professionals and to anyone shopping for fine jewelry. Visit their newly updated website at ags.org to learn more.

    Non-credential member

    I’m proud to be a member of the American Gem Society (AGS), and proud to share its new logo and website. AGS has stood for excellence since 1934, and you deserve nothing less. Visit the American Gem Society’s newly updated website at ags.org to learn more.

    Carousel

    The following contains six individual slides for Instagram, Facebook, or LinkedIn, which you can download all at once or one at a time. For slide 2, add your own photo to customize to your brand. When you are ready, upload this to the social platform of your choice to create a carousel: Facebook, Instagram or LinkedIn.

    Reveal 2

    We’re proud members of the American Gem Society (AGS), and AGS has a new website and logo.

    We’re excited to show it to you!

    Photo upload

    AGS has stood for excellence since 1934, and you deserve nothing less.

    Tip: Add a photo of your storefront, your team, or your work. Without one, this slide uses the design shown.

    Logo swatches

    A new logo.

    Heritage colors with a refreshed, modern feel.

    Website 1 2

    A website that reflects the joy of fine jewelry.

    Phones 4 3 2

    Easy to navigate.

    Filled with information on gemstones and trends to help you make better buying decisions.

    Phones 5 4 3

    Easier to navigate.

    New consumer tools let members share the AGS story.

    End

    Visit ags.org to learn more.

    Link in bio.

    We’re proud members of the American Gem Society, and we’re proud to share its new logo and website. Swipe to see what’s new, then visit ags.org to learn more. Link in bio.

    Story frames

    The following contains five story frames for Instagram or Facebook Stories. For frame 2, add your own photo to customize to your brand. Download the frames one at a time or all at once to build your own story, or download the motion story below, which plays all five frames as one animated video. On the last frame, add a link sticker to ags.org.

    Reveal

    Big news from [STORE NAME].

    Photo upload

    We’re proud members of the American Gem Society (AGS).

    Tip: Add a photo of your storefront, your team, or your work. Without one, this frame uses the design shown.

    Logo

    AGS just launched a new website and logo.

    Phones 2

    Easier to navigate.

    A brighter, warmer look.

    End

    Tap to learn more.

    Tip: Add a link sticker to ags.org.

    Bio and short text

    Click any line to copy it. Use them in your link-in-bio, link tree, or story stickers.

    • Proud member of the American Gem Society. See the new ags.org.
    • The new AGS website and logo are here
    • New site is live
    • Tap to learn more
    • Visit ags.org

    Subject: A new look for a name you can trust

    Dear [CLIENT NAME],

    I’m proud to be a member of the American Gem Society (AGS), and proud to share its new logo and website.[[ I’m a [CREDENTIAL], a credential I earn and maintain every year. If I stop, I lose it. That commitment means you get current, credentialed knowledge grounded in integrity and expertise.]] AGS has stood for excellence since 1934, and you deserve nothing less.

    The new ags.org is easy to navigate, with a look that reflects the joy of fine jewelry. Find out why AGS matters to us as members, and to you as one of our valued clients. Visit the American Gem Society’s newly updated website at ags.org to learn more.

    Thank you for choosing [STORE NAME].

    Warmly,
    [NAME]
    [[[CREDENTIAL LETTERS], ]][STORE NAME]

    Subject: A new look for a name you can trust

    Dear [RECIPIENT NAME],

    I’m proud to be a member of the American Gem Society (AGS), and proud to share its new logo and website. AGS has stood for excellence since 1934, and the new logo keeps our heritage colors and adds a refreshed, modern feel.

    The new ags.org is easy to navigate, and its images of AGS member stores and member jewelry show what it means to be an AGS member. New consumer tools also make it easy for members to share the AGS story with their customers. Find out why AGS matters to us as members, and to you as a valued colleague in this industry. Visit the American Gem Society’s newly updated website at ags.org to learn more.

    Thank you for your support.

    Warmly,
    [NAME]
    [JOB TITLE], [COMPANY NAME]

    Email signature line

    Add this to the end of your emails during launch.

    P.S. I’m a proud member of the American Gem Society (AGS). Have you seen its new website? I promise, it’s worth a few minutes of your time and really tells the story of what it means to be AGS: ags.org.

    Talking points: website redesign

    Use these in conversations, emails, or committee updates to help fellow members or customers understand what the redesigned ags.org will offer. These points are limited to features and goals confirmed so far.

    The new site features:

    1. An enhanced Find a Jeweler search that makes it easier for consumers to locate a trusted AGS member near them. It also allows you to upload more images and information on your business.
    2. Easy navigation, so members and consumers can find what they need faster.
    3. New customizable consumer-facing tools and education that help you tell the AGS story, and build customer confidence at the sales counter.
    4. An enhanced Membership Manual Hub. Find answers to your AGS questions easily with our new search tool.
    5. The Member benefits section lets you quickly and easily explore all the benefits available with your AGS membership.
    6. Educational information on gemstones, diamonds, and trends helps consumers make better buying decisions.
    7. The new logo is a similar heritage green as we’ve had in our logo for years, but with a refreshed, modern feel.
    8. Throughout the site are images of our members, their stores and jewelry, thoughtfully designed to show consumers and the industry what being an AGS member means.
    9. It carries forward what AGS has stood for since 1934: consumer protection, education, and ethics.
    10. The newly redesigned ags.org is a visible sign of AGS’s investment in its members: this redesign was approved specifically to elevate how the public and the industry see the AGS name.

    Logos and links

    Use the new AGS logo with your posts.