Jewelry Evaluation Advisor | November 2025
The following professionals have recently earned the prestigious designation of Jewelry Evaluation Advisor™ (JEA) by the American Gem Society: Steve Selfridge, RJ, JEA B.C. Clark, Inc. (Diamond Level Member) Oklahoma City, OK Lexi Thomas, JEA B.C. Clark, Inc. (Diamond Level Member) Oklahoma City, OK Pahoua Xiong, JEA Jim Kryshak Jewelers Inc.(Gold Level Member) Wausau, WI
Certified Sales Associate | November 2025
The following professionals have recently earned the prestigious designation of Certified Sales Associate (CSA) by the American Gem Society: Natasha Martinez, CSA, JEA B.C. Clark, Inc. (Diamond Level Member) Oklahoma City, OK Annika Polhill, CSA B.C. Clark, Inc. (Diamond Level Member) Oklahoma City, OK Emily R. Pope, CSA N. Fox Jewelers(Gold Level Member) Saratoga Springs, […]
Gems Inspired by Cloud Dancer: Pantone’s 2026 Color of the Year
By Robin Skibicki, CSA Pantone’s 2026 Color of the Year, Cloud Dancer (11-4201), brings a breath of calm to a fast-moving world. Described as “a symbol of calming influence in a frenetic society rediscovering the value of measured consideration and quiet reflection,” this soft, airy hue provides a “clean slate” for jewelry lovers who want […]
Your AGS Membership: What Do You Value Most?
When our members discuss the American Gem Society (AGS), they often talk about how their membership supports their professional growth, confidence, and client service. In the videos below, three members highlight what they value most about being part of AGS—from the sense of community that supports them, to the education that strengthens their expertise, to […]
DESERT DIAMONDS: The Newest Trend in Natural Diamond Jewelry
The following is a paid advertisement from a member of the American Gem Society. On October 3, De Beers Group launched a major natural diamond campaign meant to drive consumer awareness and desire and promote retail engagement. The campaign, undersigned “A Diamond Is Forever,” highlights the color spectrum of natural diamonds, drawing inspiration from the […]
Spark Joy: Social Media Tips for Holiday 2025 Jewelry Success
By Duvall O’Steen, Luxury Brand Group, and Jen Cullen Williams, Jen Cullen Williams Communications This holiday season, your jewelry isn’t competing with other necklaces—it is competing with experiences, memories, and emotions. Your customers do not need another piece of jewelry; they want the feeling it creates. They want the confidence boost before a big presentation, […]
10 Questions to Ask Before Buying Fine Jewelry
As a first-time fine jewelry buyer, you may have questions about the purchasing process, jewelry materials, and proper care. Working with a local jewelry store gives you the opportunity to ask questions to a jewelry professional who can answer with expert insight. Whether you are looking to purchase an engagement ring, anniversary gift, or custom […]
A Guide to AI Visual Tools for Jewelers
By Pinchas Gniwisch, Delmar Jewelers Understanding your AI tools and their limitations is essential for leveraging them effectively. In this article, we’ll explore how you can use AI to create professional-quality images of your jewelry that rival traditional photoshoots. Our goal: To produce a social-media-worthy image generated entirely through AI. For this experiment, we selected […]
Holiday Readiness for Jewelers: Protect Your Store from Crime
By Jewelers Mutual® Group The holiday season brings both higher sales and greater risk for jewelry retailers, as increased foot traffic attracts more criminal activity. Criminals often exploit the busy retail environment and extended holiday hours to commit thefts and robberies. Jeweler-specific holiday crime trends include: Smash & Grab involves thieves smashing display cases and […]
Supplier Spotlight: Henri Daussi
From Antwerp’s legendary diamond district to showcases across the United States, the story of Henri Daussi is one of artistry, innovation, and family legacy. The brand traces its roots to founder Henri Daussi Loots, who was born in Antwerp, Belgium, in 1932 and went on to become a master diamond cutter. “He came from a […]