Coinciding with “Diamond Month” this April, Natural Diamond Council is pleased to announce the launch of the not-for-profit, free Diamond Learning Center at diamondlearningcenter.org. Its primary objective is to engage jewelry salespeople at scale to be better informed and inspired to confidently and clearly distinguish the value propositions across natural diamonds, laboratory-grown diamonds, and diamond simulants to their customers.
The Diamond Learning Center serves as the first free one-stop, mobile-friendly destination for new and seasoned diamond jewelry professionals as well as enthusiasts looking to learn or refresh their knowledge on the story, facts, and beauty of diamonds. The à la carte, flexible content is designed to be quick, rich, and condensed, featuring content from multiple sources, including videos, infographics, and self-quizzes, thereby appealing to a variety of learning styles. It is a great complement and primer to technical diamond education currently offered in the marketplace.
Led by Natural Diamond Council, the Diamond Learning Center was born out of an education roundtable that recognized confusion and bias across several retail segments selling diamond jewelry and the subsequent detriment, current and potential, to the industry overall. The invaluable exchange comprised leadership representing the entire value chain, including the American Gem Society, De Beers, Diamex, Fischer Diamonds, Gabriel & Co, GIA, IDMA, Jewelers of America, Jewelers Mutual, Premier Gem, and Shane Co.
“It has been wonderful working with the Natural Diamond Council to create tools and education to help train our jewelry consultants on the history, allure, and benefits of natural diamonds and the unique differences between natural and lab-grown diamonds,” said Price Blanchard, Chief Customer Officer, Shane Co. “The lack of education in the industry has created a bias towards lab-grown diamonds, and a more educated sales team will help customers understand the rarity and value of natural diamonds so they have a well-rounded education to help them pick the best diamond for them. By educating customers, we expect to see more natural diamond sales.”
Key Offerings of the Diamond Learning Center:
- Quick Learning: Learn how to answer 25+ frequently asked diamond questions from industry experts with informative videos ranging from 30 seconds to three minutes. Learn how to answer 25+ frequently asked diamond questions from industry experts with informative videos ranging from 30 seconds to three minutes.
- In-Depth Modules: 20–30-minute engaging and self-paced modules that empower learners to gain a comprehensive understanding of diamond values that extend beyond the 4Cs. Learners receive Certifications of Achievement for each module, which include:
- Differences Between Natural and Laboratory-Grown Diamonds
- The Allure of Diamonds
- Debunking Diamond Myths with Facts
- Train the Trainer: Unlock workshops and facilitator guides for store or training managers, designed by natural diamond experts.
- Other Learning Sources: A directory of complementary and technical third-party education resources from supporting industry institutions.
- Resources:
- Research and Reports
- Free Downloadable Social, Digital, and Point of Sale Assets
- Diamond News and Trends
