Watch Fundamentals Course

This six-chapter course offers foundational education on watches for the sales professional or anyone connected to the watch industry, including marketing, customer service or merchandising. It offers unbiased and credible information about universal watch concepts and will immediately and noticeably set the individual apart from other timepiece sales professionals. Individuals who complete this course will be armed with fundamental knowledge and understanding of key horological concepts.

Course outline:

  • Watch History Overview
  • Watch Vocabulary
  • Categories, Style & Design Technology
  • Materials
  • Time and Complications Introduction

Upon successful completion of the course, the individual will receive a digital certificate of completion endorsed by both the American Gem Society and Kaiser Time.

The Watch Fundamentals course is $200 per individual. American Gem Society members receive special pricing. Questions? Contact us at or 866-805-6500.