Denise Richards, CGA
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Denise Richards, Certified Gemologist® Appraiser, is a member of the management team of Underwood Jewelers in Jacksonville, FL. In her position at Underwood’s, in addition to her primary responsibilities of managing the operations of the company, Denise is in charge of inventory control, and has developed Underwood’s entire Social Networking experience. Denise’s interactive Facebook posts have been used in industry trade journals and seminars as examples of how a retail jeweler can implement a social networking plan to reach a younger diamond buying demographic. Denise won the American Gem Society Young Titleholder of the Year in 2015 and is the current Young Titleholder President.


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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society

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