7Cs of Diamond Buying | American Gem Society
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7Cs of Diamond Buying

If you are searching for the perfect diamond engagement ring, you probably know about the 4Cs of buying a diamond. We wanted to make sure you had all the tools you needed when searching for that perfect piece of jewelry.

While cut, color, clarity and carat weight are core to diamond knowledge, we want you to become an expert at navigating the 7Cs of diamond buying. In this video, Ruth Batson, the former CEO of the American Gem Society and AGS Laboratories, gives you three more Cs to consider:

Learn more about diamond buying, or find an AGS certified jeweler near you.


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society