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Member News
Monday, July 2, 2018
Uneek Designer, Benjamin Javaheri is on Fire, Wins Three Awards »
Uneek Jewelry scooped up two-category winnings in the INSTORE Design Awards for Retailer’s Choice in The Colored Gemstone...
Monday, May 7, 2018
3 Simple Ways to Offer an Exceptional Customer Experience »
By Jewelers Mutual Insurance Group Today’s consumers are not as interested in what you’re selling, but how you can hel...
Tuesday, March 13, 2018
Cyber Threats in the Jewelry Industry: Why You Are at Risk »
  If you are attending Conclave, you don't want to miss this Campfire Session by Par...
Tuesday, March 6, 2018
How Offering a Protection Plan Program Can Give You a Competitive Edge »
Jewelry and Watch Plans Generate Additional Revenue for Retail Jewelers There’s no question about it—peace of mind is...
Tuesday, February 27, 2018
Uneek Introduces the Next Evolution in Bridal Jewelry »
Los Angeles, CA - Uneek Jewelry, the Los Angeles-based manufacturer founded and run by 12-time award-winning designer Ben...
Monday, February 5, 2018
Capitalize on the "Diamonds Do Good" Message »
A Win/Win for Your Business and Your Customers Consumers, especially millennials, want their purchases to make a diff...
Friday, February 2, 2018
ASHI Diamonds Launches The 2018 Diamond Gift Marketing Program »
- The Gift of Love - New York, NY - ASHI is excited to launch their 2018 Diamond Jewelry Marketing Program: DIAMOND...
Friday, February 2, 2018
ASHI Diamonds Appoints Steve Fleck to Represent West Coast Region »
ASHI Diamonds is glad to announce the addition of Steve Fleck as their Sales Representative and Marketing Consultant f...
Tuesday, January 23, 2018
PLATINUM is re-BORN »
Suna Bros. Will be Official Distributors of New Collection January 12, 2018 (New York, NY) – Suna Bros. is thrill...
Monday, January 22, 2018
AGS Retailers' Holiday Season Wrap-Up »
The American Gem Society reached out to our retailer members to find out how they fared during the 2017 holiday season. He...
Tuesday, December 12, 2017
Celebrate the Holidays with Two Member Discounts From Wells Fargo »
Special discounts mean members offering the American Gem Society credit card can pay less for two popular consumer financ...
Monday, December 11, 2017
Harry Kotlar Debuts Short Film Tribute to Founder and Its Master Artisans »
"Made by Hand, Shaped by History." focuses on founder's inspiring legacy. San Francisco, CA, December 11, 2017 -...
Monday, October 16, 2017
L.J. West Diamonds Launches the Australian Tour of the Scott West Jewellery Collection »
L.J. West Diamonds launches the Australian tour of the Scott West jewellery collection in collaboration with Linney’s and...
Wednesday, October 11, 2017
Jewelers Mutual Insurance Group Presents Webinar on Holiday Security »
Get your security questions answered by attending this highly-informative webinar....
Wednesday, October 11, 2017
"We're an AGS Jeweler!" New Consumer Video Explains Importance of AGS Jewelers »
The American Gem Society has launched our exciting new consumer video and corresponding campaign, "We're an AGS Jeweler!"&...
Thursday, September 14, 2017
Fewer, Finer: What Millennial Women Want in Luxury Goods »
By the Diamond Producers Association (DPA) Hearts On Fire...
Thursday, August 24, 2017
Supplier Spotlight: MK Diamonds & Jewelry »
Moshe Kraiem started out in 1978 nearly 40 years ago, after first selling loose diamonds on the road for a family friend....
Thursday, August 17, 2017
Tips from Jewelers Mutual: How to Stop a Rooftop Burglary »
There’s an old English proverb we’re all familiar with: Where there’s a will, there’s a way. And w...
Thursday, August 17, 2017
John Ford Continues Award-Winning Streak at 2017 AGTA Spectrum Awards »
Galveston, Texas (August 9, 2017) – John Ford triumphed again victoriously in two categories in the American Gem Tr...
Thursday, August 17, 2017
Prevent Fraud in Seconds With Intellicheck »
Wells Fargo Retail Services is committed to helping their merchants and customers combat fraud by offering a new level of...
Thursday, July 20, 2017
Sustaining Firm Member Spotlight: GemFind »
For over 18 years, GemFind has provided web technology solutions to the jewelry industry. They have been a member of the A...
Thursday, July 20, 2017
Wells Fargo Contract Renewal Means New Benefits for AGS Members »
The American Gem Society recently extended its consumer financing contract with Wells Fargo for another five years. From n...
Thursday, July 20, 2017   (0 Comments - view/add)
Full Disclosure: Understanding the FTC Guidelines for Influencer Marketers »
For many of our members, online marketing is a key strategy of the American Gem Society’s marketing plan. It allows us to...
Monday, July 10, 2017
Tips from Jewelers Mutual: How to Make a Disaster Plan For Your Jewelry Business »
As we near the epicenter of summer, the weather outside can be just as frightful as the winter months. In fact, the result...
Wednesday, June 21, 2017
How to Prevent Grab-and-Run Thefts »
By Jewelers Mutual Insurance Company Word spreads fast when a smash-and-grab robbery strikes a mall or a group of m...
Thursday, June 15, 2017
Supplier Spotlight: Grunberger Diamonds Inc. »
In hopes of a better life and more opportunity, Samuel Grunberger, a Slovakian immigrant, settled in Antwerp, Belgium in t...
Thursday, May 18, 2017
AGS Suppliers' Showcase Spotlight: AG Gems, Baggins, Inc., and Harry Kotlar »
The AGS Suppliers' Reception and Showcase at this year's Conclave featured 23 AGS Supplier and Sustaining firm members. In...
Thursday, May 18, 2017
Prevent Fraud in Seconds with Intellicheck »
Wells Fargo Retail Services is committed to helping their merchants and customers combat fraud by offering a new level of...
Thursday, May 18, 2017
Create Better Customer Experiences with the Holojem™ Platform »
By Ben DeBoer, Director of Corporate Innovation, Jewelers Mutual Insurance Group Innovative products aren’t the o...
Tuesday, May 2, 2017
Holojem™ Platform Transforms Retail Experience »
New Augmented Reality Technology Now Available To Retail Jewelers   NEENAH, WI. May 3, 2017 – The Holojem™ ...
Thursday, April 20, 2017
Simple Ways to Improve Your Security »
By David Sexton, Vice President, Loss Prevention and Consulting, Jewelers Mutual Insurance Company Today’s criminals a...
Wednesday, April 5, 2017
Diamonds Make the World a Better Place »
By Diamond Producers Association It’s Diamond Birthstone Month. (What, you forgot?) Because they are billion-year-o...
Thursday, March 23, 2017   (0 Comments - view/add)
Tips from Jewelers Mutual: 10 Parts of a Watch You Should Actually Know »
Today’s watches are a modern marvel. A work of art. A reliable source of timekeeping. They’re actually way mor...
Thursday, March 16, 2017
Supplier Spotlight: Charles & Colvard »
Charles & Colvard ®  is the original creator of moissanite and is dedicated to offering environmentally and...
Thursday, March 16, 2017   (0 Comments - view/add)
Watch for Credit Card Fraud in Your Store »
As identity theft and data breaches continue to be a problem for retailers and consumers in the U.S., it’s especiall...

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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

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