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Member News
Wednesday, September 16, 2020
Get Ready for the AGS Virtual Vendor Showcase! »
Have you heard the news about the upcoming Virtual Vendor Showcase? Whether you are an AGS vendor (Supplier and Sustaining...
Tuesday, September 15, 2020
5 Tips to Protect Your Jewelry Business from Natural Disaster »
By Jewelers Mutual ® Group Over the past few weeks, mother nature has shown she isn’t taking a break during the pande...
Tuesday, September 15, 2020
Create a Consistent Flow of Engagement Ring Clients with Inbound Marketing »
By Alex Fetanat, CEO of GemFind As a jewelry store owner, you are already aware that the wedding and bridal jewelr...
Wednesday, September 9, 2020
Artistry, Ltd. Releases New Products for 2020 »
Artistry is excited to announce the release of a new products catalog for 2020. The 13-page supplement includes Artistr...
Wednesday, September 2, 2020
XO Jewels Introduces Bold Gold with Diamond Accents Line »
XO Jewels is proud to present a new line of fine jewelry in yellow gold with diamond trims. Bold designs that make a big s...
Thursday, August 20, 2020
Natural Diamonds Can Fill an Emotional Need of Consumers in the Fourth Quarter »
Especially if Retailers Tell the Good Stories Behind these Rare and Beautiful Gems By Nancy Orem Lyman, Executive...
Thursday, August 20, 2020
Safely and Effectively Offering Financing While Navigating COVID-19 »
By Wells Fargo Retail Services During these unprecedented times, Wells Fargo is here to help you make purchases more c...
Thursday, August 20, 2020
4 Tips for Shipping Jewelry During the COVID-19 Pandemic »
By Jewelers Mutual ® Group Choosing the fastest, cheapest, and most secure option to ship jewelry could be c...
Wednesday, August 12, 2020
Uneek Jewelry Receives 100% GMP Full Compliance Score »
Contemporary bridal and fashion jewelry brand, Uneek , receives 100% Good Manufacturing Practices (GMP) Compliance...
Friday, July 31, 2020
XO Jewels Introduces Line of Certified Gemstone Rings »
Los Angeles, CA — XO Jewels is proud to present a new line of precious colored gemstone rings with their central ge...
Thursday, July 23, 2020
Members-Only: AGS Facebook Group Provides Advice and Community »
"Our AGS members are the first people I reached out to during this crazy time. I trust and love this group, and know that...
Thursday, July 23, 2020
How Jewelers Can Use Counseling to Recover from Traumatic Events »
By Jewelers Mutual Group It’s normal to experience a range of emotions including stress following a traumatic event su...
Thursday, July 9, 2020
Clarity Rarities »
The gemologists at AGS Laboratories sometimes come across diamonds with very unusual clarity characteristics. We've shared...
Monday, June 29, 2020
Exclusive PPE Discount for AGS Members »
Are you in need of personal protective equipment (PPE)? We are happy to announce that AGS members can get a 10% discount a...
Monday, June 29, 2020
Preparing for Summer Storms »
Tips for protecting your jewelry business from water damage By Jewelers Mutual Group Imagine walking into your...
Monday, June 29, 2020
Special Promotions on Consumer Financing for AGS Members »
Wells Fargo ran 140 days of promotional rates on the American Gem Society credit card program in 2019. Take advantage of t...
Friday, May 22, 2020
10 Safety & Security Tips for Re-opening Your Business After COVID-19 »
By Jewelers Mutual Group After a long hiatus from your business, we know you’re eager to open your doors and get bac...
Friday, May 22, 2020
Guide to Positioning a Jewelry Business Online »
By Alex Fetanat, CEO of GemFind If there is one thing most jewelry businesses have learned during the COVID-19 pandem...
Thursday, May 21, 2020
Uneek Jewelry Receives 11 Wins in INSTORE Design Awards 2020 »
Contemporary bridal and fashion jewelry brand, Uneek, is known for its numerous recognitions from its industry peers. This...
Thursday, May 14, 2020
Let Them Know You’re Back! »
Tips for Letting Your Customers Know Your Store has Reopened As government regulations begin to ease in certain parts...
Thursday, May 14, 2020
Positive Post Ideas from AGS Members »
We found some posts from the AGS community that we'd like to share with you. They are positive examples of great content t...
Thursday, April 16, 2020
3 Tips for Keeping Your Jewelry Business Secure Amid the COVID-19 Pandemic »
By Jewelers Mutual Group With most states requiring the closing of all non-essential business, burglaries pose a very...
Thursday, April 16, 2020
Support for Members and Cardholders from Wells Fargo »
As we continue to learn more and react to the COVID-19 crisis, we wanted to provide an update on some of the things we’re...
Tuesday, April 14, 2020
JFC's Silent Auction Continues Through Mobile App »
The AGS community has always been extremely generous in their support of Jewelers for Children (JFC). One of the most succ...
Monday, April 13, 2020
Gem Legacy Expands COVID-19 Relief Efforts »
Feeding artisanal mining families and providing sanitation equipment and awareness Gem Legacy, a 501c3 nonprofit o...
Wednesday, April 8, 2020
Social Media Inspiration from the AGS Community »
When you are looking for some social media inspiration, look no further than your own AGS community! We've reached out to...
Wednesday, April 8, 2020
Four Tips for Your Social Media »
A question that is coming up these days is how does one continue posting on social media during a global crisis without ap...
Wednesday, April 8, 2020
A Virtual Dance Party: 80's Style »
Conclave always ends on a high note with the much-anticipated President's Party. This themed celebration is hosted by the...
Tuesday, March 31, 2020
Harmon Group Offers AGS Members Discounted Standard Boosted Social Media Program »
Harmon Group has been developing marketing solutions for the jewelry industry for over thirty years, and are happy to su...
Tuesday, March 31, 2020
Podium Has Solutions to Fit Your Needs »
Podium knows that the jewelry industry is being impacted significantly and definitely wants to be part of the solution. As...
Tuesday, March 31, 2020
Save on These Services from Smart Age Solutions »
During these uncertain times, jewelers and all businesses alike find themselves unsure of what to do. As the environment...
Tuesday, March 31, 2020
GemFind Offers Discounts to AGS Members »
As people are encouraged to stay home due to COVID-19, this means more time online and less time in your store. Now is whe...
Wednesday, March 25, 2020
Gem Legacy Launches Emergency COVID-19 Fund »
Month-long school suspension leaves 250+ kids at risk of malnutrition Gem Legacy, a 501c3 nonprofit organization ded...
Tuesday, March 24, 2020
Roger Dery Gem Design Offering Gem-Related Activities for Kids »
“Fun with Gems” Kids Resources offered to jewelers to share with clients during quarantine   Roger Dery Gem...
Tuesday, March 24, 2020
Day’s Jewelers Knows All About Giving »
By David Rocha, Executive Director, Jewelers for Children   Day’s Jewelers is a 100+-year-old jewelry reta...

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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society