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Member News
Wednesday, March 25, 2020
Gem Legacy Launches Emergency COVID-19 Fund »
Month-long school suspension leaves 250+ kids at risk of malnutrition Gem Legacy, a 501c3 nonprofit organization ded...
Tuesday, March 24, 2020
Roger Dery Gem Design Offering Gem-Related Activities for Kids »
“Fun with Gems” Kids Resources offered to jewelers to share with clients during quarantine   Roger Dery Gem...
Tuesday, March 24, 2020
Day’s Jewelers Knows All About Giving »
By David Rocha, Executive Director, Jewelers for Children   Day’s Jewelers is a 100+-year-old jewelry reta...
Friday, March 20, 2020
Keeping Your Business Safe and Secure »
By Jewelers Mutual Group   As COVID-19 continues to evolve and spread as a health issue impacting communities...
Thursday, March 19, 2020
How to Navigate Your Jewelry Store’s Digital Marketing During Uncertain Times »
#right { padding-left: 15px; display: none; } By Alex Fetanat, GemFind With the spread of Coro...
Wednesday, March 18, 2020
Keep your Head Down but Your Chin Up »
By John Carter, CGA, President, AGS Board of Directors   The American Patriot Thomas Paine once said: “These...
Thursday, March 5, 2020
Learn About Inbound Marketing at Conclave »
GemFind, a Strategic Partner of the American Gem Society, is a full-service digital marketing agency that is sponsoring a...
Tuesday, March 3, 2020
Help Make a Difference with Jewelers for Children »
Each year at Conclave, we are proud to have Jewelers for Children (JFC) hold their much-anticipated silent auction in the...
Tuesday, March 3, 2020
Get to Know the Guilds »
AGS Guilds Party When: Sunday, April 26, 6:30 p.m. – 9:30 p.m. Where: Former Saint Craft Kitchen and Taps H...
Tuesday, February 11, 2020
We're Still Here! »
We recently sent an email notifying the membership that the location of our lockbox has changed. We'd like to clarify that...
Tuesday, February 11, 2020
Top 5 Services Your Customers Are Seeking »
By Jewelers Mutual Group For a jeweler, landing a long-term customer is about as important as it gets. This customer...
Friday, February 7, 2020
Uneek Jewelry Appoints John Rowlett as New Regional Vice President of Sales »
Contemporary bridal and fashion jewelry brand, Uneek, introduces John Rowlett as its new Regional Vice President of Sales...
Tuesday, January 28, 2020
AGS Young Titleholders: Headshots and Heated Competition »
What do professional headshots and trivia night have in common? They happen to be two popular Conclave events brought to y...
Wednesday, January 8, 2020
Get Snowed-in at the President’s Party »
Ahhh, Denver. The city is a mile-high haven of fresh mountain air and beautiful views of the snow-capped Rockys. It’s a gr...
Tuesday, January 7, 2020
4 Easy Ways to Say Thank You After the Holidays »
By Jewelers Mutual Insurance Group Now that the holiday hustle and bustle is over, don’t forget to thank your customer...
Monday, January 6, 2020
Feel the Love with Special Shopper Discounts for Valentine’s Day »
By Wells Fargo Retail Services Remember the $25 and $50 coupons American Gem Society credit card cardholders shopped w...
Monday, December 16, 2019
Social Media Copy Tips »
When writing copy for your posts, there are a few specific points to keep in mind: Write for your audience. You...
Tuesday, December 10, 2019
5 Things Jewelers Should Know About Theft During the Holiday Season »
By Jewelers Mutual Insurance Group Now that we are fully immersed in the busy holiday shopping season, don't forg...
Monday, December 9, 2019
Uneek Jewelry Launches “Every Love is Uneek” Campaign »
Uneek Jewelry, the Los Angeles-based brand founded by designer Benjamin Javaheri, the most awarded jewelry designer in the...
Monday, November 25, 2019
Carrie Underwood Wears The Heart of Oklahoma Diamond in Harry Kotlar Masterpiece at CMA Awards »
From the Country Music Awards in Nashville, Tennessee, last night to Oklahoma City tonight, the Heart of Oklahoma Diamon...
Monday, November 25, 2019
Harry Kotlar Stuns at Heart of Oklahoma Diamond Meets The Art of a Handmade Masterpiece Event »
Esteemed jewelry design house and Oklahoma’s finest jewelry retailer revealed an awe-inspiring diamond ring. Harry...
Friday, November 22, 2019
Social Media Inspiration for December »
This is a great month to show how special your store is. Here are what some of our members are doing.   1. Gl...
Monday, November 11, 2019
JVC Releases Diamond Supply Chain Protection Kit »
By the JVC Team The specter of undisclosed laboratory-grown diamonds in the diamond supply chain has long been discuss...
Monday, November 11, 2019
Jewelry Store Security: Train Your Staff for the Holidays »
By Jewelers Mutual Insurance Group Whether you have new employees joining your business for the holidays or have a sta...
Monday, October 28, 2019
Fredric H. Rubel Jewelers and Harry Kotlar Held Shared Anniversary Celebration »
Exclusive event celebrated over 150 years of combined history On October 10, 2019, Harry Kotlar and Fredric H. Rubel...
Thursday, October 10, 2019
Jewelers Mutual Insurance Group Joins Hartford Steam Boiler to Offer IoT Technology Solutions »
Sensors provide 24/7 monitoring to help prevent loss and business interruptions Jewelers Mutual Insurance Group recen...
Tuesday, October 8, 2019
New Diamond Marketing Campaign with Assets You Can Use »
by The Diamond Producers Association The Diamond Producers Association (DPA) has launched its new Real is Rare, Rea...
Tuesday, October 8, 2019
Call to Action »
The following is a paid advertorial from a member of the American Gem Society. By Martin Rapaport, Chairman of the Ra...
Monday, October 7, 2019
Wrap Up Higher Holiday Sales with Special Cardholder Discounts »
To help boost your jewelry sales this holiday shopping season, Wells Fargo is sending thousands of American Gem Society (A...
Monday, October 7, 2019
A Storm is Coming »
Tips for protecting your jewelry business from water damage. By Jewelers Mutual Insurance Group Imagine walking...
Monday, October 7, 2019
Diamond Producers Association Unveils ‘The Diamond Journey’ Campaign »
The new campaign from the DPA’s Real is Rare, Real is a Diamond platform tells the epic journey of a natural diamond, 3 b...
Friday, September 13, 2019
Suppliers Know You, Shouldn’t You Know Them? »
By Brenda Gamba, The Jewelers Board of Trade ® As the only commercial credit reporting agency dedicated to the jewel...
Friday, September 13, 2019
What to Do Before, During, and After a Jewelry Store Robbery »
By Jewelers Mutual Insurance Group Less than a minute. That’s how long it takes criminals today to attack jewelry busi...
Thursday, September 12, 2019
El Paso Jewelry Designer Wins Best in Show at Texas Jewelers Association Design Competition »
  El Paso jewelry designer, Susan Eisen, CGA, recently won the award for “Best in Show” with...
Friday, September 6, 2019
MIT Art-Science Project Makes $2 Million Diamond “Disappear” at the NY Stock Exchange »
The MIT Center for Art, Science & Technology (CAST) and the New York Stock Exchange (NYSE) will present The Redempt...

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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society

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