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Member News
Monday, December 10, 2018
Cardholder Discounts Encourage Holiday Sales »
To help drive your sales during the busy holiday shopping season, we’re giving our cardholders the gift of more purchasing...
Monday, December 10, 2018
Member to Member: Synthetic Diamonds—Threat or Opportunity? »
"Member to Member" is written by AGS members, for members with the sole purpose of helping inform and educate on a topics...
Friday, December 7, 2018
Seven Creative Ways to Say Thank You »
By Jewelers Mutual Insurance Group Gracias, grazie, thank you. No matter how you say it, "thank you" is one of the mos...
Wednesday, December 5, 2018
This Event is a True Gem »
The AGS Suppliers' Reception, Showcase, and Gemstone Gallery is an ideal way to top off the first day of Conclave, Monday...
Tuesday, November 27, 2018
Harry Kotlar Celebrates Grand Boutique Opening at Tiny Jewel Box and 70th Year Anniversary »
Esteemed jewelry design house unveiled seven masterpieces commemorating seventy years of legacy at first east coast boutiq...
Wednesday, November 7, 2018
10 Diamond and Lab-Grown Facts »
By Diamond Producers Association 1) Diamonds are older than life on Earth, a true miracle of nature....
Tuesday, November 6, 2018
How Are You Promoting Your Store This Holiday? »
Whether it is an in-store event, special promotions or stocking up on best-sellers, members of the American Gem Society ha...
Tuesday, November 6, 2018
Sustaining Firm Spotlight: GemFind »
The best part of working with jewelry businesses, according to Alex Fetanat, CEO of GemFind, is without a doubt, the peopl...
Monday, November 5, 2018
ASHI Launches The 2018 Holiday Sweepstakes »
ASHI is excited to launch the 2018 Holiday Sweepstakes to help their Retail Partners use social media to reach their tar...
Monday, November 5, 2018
Retail Jewelers: Offer Peace of Mind and Keep a Customer for Life »
By Jewelers Mutual Insurance Group   Acquiring new customers is hard work and can be expensive. It’s what make...
Wednesday, October 24, 2018
Gem Legacy Sends 17 Malawian Orphans Back to School »
National contributions raised over $2,000 to fund one year of education. Gem Legacy, a 501c3 nonprofit organization...
Monday, October 22, 2018
November 2018 Holidays »
There's a lot to talk about during the month of November, and it's not just Thanksgiving! We've put together a list of "da...
Tuesday, October 9, 2018
In Memoriam: Steven Lewis Smith, CGA »
Recently, the American Gem Society lost longtime member, Steven L. Smith, CGA. Steven and his wife of 46 years, Kathy...
Monday, October 8, 2018
Multifaceted Member: Craig Underwood, CGA »
We have a number of American Gem Society (AGS) members who are more than just incredible jewelers, designers, and gemologi...
Monday, October 8, 2018
Retail Jewelers: Low Cost Ways to Reward Your Jewelry Store Employees »
Did you know that recognizing and rewarding your store employees for a job well done increases employee engagement? Engage...
Thursday, September 13, 2018
Building Cyber Defenses in Jewelry Operations »
Are you equipped to handle unprecedented cyberattacks? Here’s how to assess your readiness. By Dave Zamsky, Vice Pr...
Thursday, September 13, 2018
3 Factors for Marketing Your Jewelry Business to the Next Generation »
By Jewelers Mutual Insurance Group The most successful business owners and managers know how to appeal to different ta...
Thursday, August 30, 2018
Roger Dery Launches Nonprofit Focused on East Africa »
Gem Legacy, Inc. to support mining communities and gem education. Roger Dery of Roger Dery Gem Design, with his wife...
Wednesday, August 15, 2018
How to Protect Packages When Shipping Jewelry »
By Jewelers Mutual Insurance Group Insuring your shipments is a must, but a policy doesn’t actually keep your packages...
Tuesday, August 14, 2018
Mark Your Calendar for JFC Day! »
Mark your calendars for the first annual JFC Day, September 29, 2018. The day is for all supporters of Jewelers for Childr...
Thursday, August 9, 2018
Ford Wins AGTA Spectrum Awards™ for Third Consecutive Year »
On August 7, 2018, the American Gem Trade Association (AGTA) announced it’s 2018 AGTA Spectrum Awards ™ winners, with Joh...
Wednesday, August 8, 2018
Uneek Jewelry’s Quality Conscious Manufacturing Practices Gets GMP Approval »
Uneek Jewelry Inc., the Los Angeles-based jewelry manufacturer, and its award-winning founder and designer, Benjamin Java...
Monday, July 2, 2018
Uneek Designer, Benjamin Javaheri is on Fire, Wins Three Awards »
Uneek Jewelry scooped up two-category winnings in the INSTORE Design Awards for Retailer’s Choice in The Colored Gemstone...
Monday, May 7, 2018
3 Simple Ways to Offer an Exceptional Customer Experience »
By Jewelers Mutual Insurance Group Today’s consumers are not as interested in what you’re selling, but how you can hel...
Tuesday, March 13, 2018
Cyber Threats in the Jewelry Industry: Why You Are at Risk »
  If you are attending Conclave, you don't want to miss this Campfire Session by Par...
Tuesday, March 6, 2018
How Offering a Protection Plan Program Can Give You a Competitive Edge »
Jewelry and Watch Plans Generate Additional Revenue for Retail Jewelers There’s no question about it—peace of mind is...
Tuesday, February 27, 2018
Uneek Introduces the Next Evolution in Bridal Jewelry »
Los Angeles, CA - Uneek Jewelry, the Los Angeles-based manufacturer founded and run by 12-time award-winning designer Ben...
Monday, February 5, 2018
Capitalize on the "Diamonds Do Good" Message »
A Win/Win for Your Business and Your Customers Consumers, especially millennials, want their purchases to make a diff...
Friday, February 2, 2018
ASHI Diamonds Launches The 2018 Diamond Gift Marketing Program »
- The Gift of Love - New York, NY - ASHI is excited to launch their 2018 Diamond Jewelry Marketing Program: DIAMOND...
Friday, February 2, 2018
ASHI Diamonds Appoints Steve Fleck to Represent West Coast Region »
ASHI Diamonds is glad to announce the addition of Steve Fleck as their Sales Representative and Marketing Consultant f...
Tuesday, January 23, 2018
PLATINUM is re-BORN »
Suna Bros. Will be Official Distributors of New Collection January 12, 2018 (New York, NY) – Suna Bros. is thrill...
Monday, January 22, 2018
AGS Retailers' Holiday Season Wrap-Up »
The American Gem Society reached out to our retailer members to find out how they fared during the 2017 holiday season. He...
Tuesday, December 12, 2017
Celebrate the Holidays with Two Member Discounts From Wells Fargo »
Special discounts mean members offering the American Gem Society credit card can pay less for two popular consumer financ...
Monday, December 11, 2017
Harry Kotlar Debuts Short Film Tribute to Founder and Its Master Artisans »
"Made by Hand, Shaped by History." focuses on founder's inspiring legacy. San Francisco, CA, December 11, 2017 -...
Monday, October 16, 2017
L.J. West Diamonds Launches the Australian Tour of the Scott West Jewellery Collection »
L.J. West Diamonds launches the Australian tour of the Scott West jewellery collection in collaboration with Linney’s and...

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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society

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info@ags.org (866) 805-6500