News & Press: Member News

Four Tips for Your Social Media

Wednesday, April 8, 2020  
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A question that is coming up these days is how does one continue posting on social media during a global crisis without appearing insensitive? Here are four tips for your social media that could help you get a better read on your audience at the moment, as well as show that you are there for them.

Keep Posting

First, we recommend that you keep your social media presence going with regular and planned posts across your various social media platforms. You can even try posting a bit more and experiment with different platforms that you may not have tried before, like Instagram Stories or posting videos if you have the time. You can do a video selfie or have a loved one who is quarantined with you do the filming.

Rethink Your Schedule

Scheduling posts can save time, but when the news is changing quickly, it may result in an untimely post. You can still schedule your content, but first take a look at some social monitoring tools, and use those insights to create your content. Post once you have a chance to tailor a message to fit any given moment.

If your existing schedule is within normal business hours, think of posting at a different time, and test a couple of different times throughout the day to see what works best. With people sheltering in place, the algorithms of your social media platform and schedule predictors are also trying to catch up as people are on social media at different times than usual. Giving yourself time to do some listening and monitoring before publishing allows you to make your content more relevant and post at a time when it’s most likely to be seen.

Engage and Converse

It’s time to go back to the basics of social media. You are there to have a conversation—right now more than ever. If you’ve been focused on clicks or followers to measure your results, rethink that strategy. Being part of a conversation on your business page, in your newsfeed or a community group, is the top priority. Focus your content on conversation and amplification for now.

As we go through the various stages of the Coronavirus outbreak, business will slow and budgets will tighten. Everyone is more careful about how they spend money. Use your own media—email, website, your social platforms—to personalize communications.

Keep Them Updated on Your Business

Are you offering virtual appointments, curbside delivery or are you moving sales online? You are most likely updating your website and social media, but don't forget about updating Google My Business, Yelp, or anywhere you are listed. Keep your customer base informed on what you are doing. Send regular emails as well, letting them know your latest status.

Now is a time to embrace the original purpose of social media: drive conversations, build relationships and a community, entertain and provide meaningful info they can use.


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society