News & Press: Member News

Harmon Group Offers AGS Members Discounted Standard Boosted Social Media Program

Tuesday, March 31, 2020  
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Harmon Group logoHarmon Group has been developing marketing solutions for the jewelry industry for over thirty years, and are happy to support the community through this crisis. They have determined that social media is the most efficient and cost-effective approach to targeting and reaching jewelry shoppers who are currently sitting at home, scrolling through Facebook and Instagram.

Their monthly boosted social media program is specifically designed to keep independent jewelers top-of-mind with jewelry shoppers in their market now, so that shoppers return to stores later. To that end, Harmon is offering AGS jewelers 40% off the monthly cost until the situation is resolved and business resumes as usual.

Harmon's standard boosted social media program runs between $1,000-$1,500 a month. However, they've made some strategic changes and adapted the program to better assist jewelers under the present circumstances. Their social media manager will create posts consisting of entertaining and informative visuals and copy, and boost them directly through a jeweler’s Facebook and Instagram accounts, twice a week, eight times a month. Harmon is offering this entire program—including boosting fees paid directly to Facebook and Instagram—at their cost for only $599 per month. There is no contract, which means you can sign up for one month or three.

Benefits include: All posts are boosted, meaning Harmon pays Facebook and Instagram to put you at the top of shoppers’ social media; Because posts are boosted, you’ll stay visible in your market throughout the entire week; Harmon selects the profile of the shopper they are trying to reach, and only focus on those interested in jewelry; Harmon geo-targets your market place; You can choose from thousands of unique branded and generic jewelry images and videos; they'll write specific copy for each post; You receive a calendar showing what is being posted when, and an analytics report at the end of each month.

Contact Rick Arnemann at rick.arnemann@harmongrp.com, or call 615.256.3393, ext. 1000, if you'd like to know more about their offers above.


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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society

info@ags.org