American Gem Society Launches Digital Badging for Members
Monday, November 11, 2019
The American Gem Society (AGS) has announced the launch of “digital badging” credentials for AGS members. The badges are the first of its kind in the jewelry industry.
A digital badge is a graphical icon that indicates the AGS members’ credentials and accomplishments and is displayed, accessed, and verified online. The badge can be added to their email signature, website, or social media.
Consumers can click on the member’s badge, which then takes them to an online source that goes into further detail about why they have earned that badge, the methods they took to achieve it, and how they are working to maintain their AGS credentials.
“As a titleholder, our members have pledged to uphold the AGS mission of maintaining and promoting strong business ethics, continuing education, and protecting the consumer. In their stores, our members proudly display their certificates, but they cannot do that online or in emails. Digital badging acts as that virtual wall behind their desk or counter where they can proudly display their hard-earned certificates,” said Katherine Bodoh, RJ, CEO of the American Gem Society and AGS Laboratories. “It’s one more way we can let consumers know about the importance of shopping with an AGS jeweler, and is a point of differentiation for the jeweler.”
To learn more about the Digital Badging Program, visit ags.org/digitalbadging.