DPA Releases New Complimentary Suite of Tools for Retailers
Thursday, June 13, 2019
By Diamond Producers Association
If you are a retailer looking for new social media content, we are pleased to share a new suite of tools and assets available for free for all AGS Members.
The Diamond Producers Association (DPA), whose members represent 75% of rough diamond production, has created a free social media asset library that will be expanded regularly to help retailers feed their digital channels with fresh, insightful and compelling content for consumers.
The social media asset mix includes both static images and video assets which drive to the recently released Total Clarity platform. The Total Clarity assets will be especially valuable in helping retailers communicate the benefits of the diamond sector’s global reach and its importance to the livelihood of millions of people. Total Clarity is a year-long advocacy platform anchored in new, independent data from Trucost ESG Analysis, part of S&P Global.
The report finds that DPA Members generate more than US$16 billion in net socioeconomic and environmental benefits annually through their diamond mining operations.
Additional materials include several new informational "one-sheeters" answering essential questions about the key differences between natural diamonds and laboratory-grown diamonds, including questions relating to product value and environmental claims.
The DPA has also created a suite of assets related to their women’s self-purchase campaign, “For Me, From Me.” The campaign was created after extensive research regarding the natural diamond market today and the opportunities for retailers across the country. More women than ever are buying jewelry for themselves, in fact, 1/3 of all natural diamond jewelry sold in the U.S. last year was to women for themselves with an average price-point of $1300. All retailer assets including print and digital creative, visual merchandising support and POS materials are available at shop.diamondproducers.com.