News & Press: Member News

ASHI Launches The 2018 Holiday Sweepstakes

Monday, November 5, 2018  
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ASHI is excited to launch the 2018 Holiday Sweepstakes to help their Retail Partners use social media to reach their target audience and increase their sales. Retailers will be able to attract their clients and other shoppers to their stores through various Social Media platforms like Facebook, Instagram, etc.

This Sweepstakes will give ASHI’s Retail Partners a unique marketing opportunity to phenomenally increase and broaden their customer base, as their social media posts are liked and shared, by their customers, friends, and beyond. This style of viral marketing will exponentially boost the Independent Retailers’ brand exposure, and potentially enable them to increase their sales! The Sweepstakes enables the retailers to collect customer data, i.e. First Name, Last Name, Email Address, Birthday and Anniversary, to use for future marketing purposes, such as for email blasts, targeted Facebook Advertisements etc.

ASHI wants their Independent Retailer Partners to be THE BRAND in their Market.

ASHI, in collaboration with the Avalon Solution, has built the first vertically integrated Social Media Sweepstakes Technology Platform - JewelSweep - for the jewelry industry that will enable Retailers to take unique advantage of this phenomenal branding & selling channel.

ASHI is inviting all of their Retail Partners to be a part of this exciting and FREE Marketing initiative. The Sweepstakes starts on November 01, 2018, and will run through December 25, 2018. One winner will be randomly chosen from the Retailer’s page with the greatest number of Sweepstakes entries, on or around January 07, 2019.

The lucky customer chosen from the winning Retail Partner’s pool of entries in the Holiday Sweepstakes, will win the grand prize of a beautiful 7/8 Carat Fusion Diamond Pendant crafted in 14K White Gold, with a retail value of $3,750.

ASHI is also offering a Custom Sweepstakes option, which guarantees a winner from your individual store. This will give you the flexibility of marketing your sweepstakes the way you like, while greatly increasing followers on your social media channels. Call ASHI to learn more about the same.

Sweepstakes Highlights:

  • Customized Sweepstakes URL: Participating Retailers will receive a personalized link to the Holiday Sweepstakes Entry Landing Page, which will be customized with their brand’s logo, store image and company information.
  • Sweepstakes Banner for Social Media: Retailers will have access to banners and images designed specifically for the Holiday Sweepstakes. These banners will be available in different sizes according to the image size requirements of different Social Media accounts, including Facebook, Instagram, Twitter, Pinterest and more.
  • Customized Email Blast Templates: ASHI will be providing their Retail Partners with email templates that can be utilized to specifically market the Sweepstakes to their existing customers. The email templates will be customized with the retailer’s brand logo, and are linked to their customized Sweepstakes landing page. This will allow the retailer to get its existing customers involved on their social media pages, and allow the Sweepstakes to go viral.
  • Sweepstakes Data Access: The customer data collected from each individual retailer’s Sweepstakes landing page can be accessed by a unique login and password by each participating retailer for future marketing purposes. The customer data collected from a particular retailer’s customized landing page can only be accessed by that retailer, and no one else. ASHI will only use customer data collected to select a winner. The information will not be used for any other purpose.
  • Redirection to Retailers Micro-Websites: The Retailers brand logo placed on their customized email template and Sweepstakes landing page, as well as the banners placed on the Retailers B2C websites will automatically get redirected to the Retailers Lovebright Collection Micro-Website.
  • Digital Marketing Library: All participating Retail Partners will have access to ASHI’s Digital Marketing Library, where they have access to digital images of merchandise available in ASHI’s jewelry collections. Retailers will be able to digitally post these images to their Websites as well as on their Social Media pages.
  • Marketing on Social Media: The participating retailers can create a “buzz” for the sweepstakes on their social media pages, and attract more customers to their page, by posting images of the program, putting up videos to announce important details about the sweepstakes and go live on Facebook to announce the winner! Utilizing all the marketing features provided by different social media channels gives an edge to the retailers, and allows them to effectively market to their target audience.

Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated, “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase Sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? – It was completely FREE! We generated great exposure and profits with zero investment!”

Today’s successful jewelers expect and deserve more from their vendors than the normal. ASHI is dedicated to going an extra mile for its Retail Partners, and wants to support them through their Digital Marketing JewelSweep platform. Retailers get an edge by providing such exciting Social Media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales!

If you are interested in participating in this unique marketing opportunity, please fill out The Holiday Sweepstakes Retailer Online Participation Form. All participating Retailers will be approved by ASHI.

To learn more about the ASHI Holiday Sweepstakes Program, contact ASHI at 212-319-8291 or 917-338-6825, or write to us at


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society