News & Press: Member News

Retail Jewelers: Offer Peace of Mind and Keep a Customer for Life

Monday, November 5, 2018  
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By Jewelers Mutual Insurance Group


Acquiring new customers is hard work and can be expensive. It’s what makes keeping them so critical. Protect your investment and gain repeat business by mentioning jewelry insurance as an option to consider.

Jewelers Mutual Insurance Group offers premium jeweler programs to make it easy to offer peace of mind with personal jewelry insurance. Gain your customers trust, build loyalty, and earn additional revenue in the process.


You have more influence than you think.

According to a recent survey of Jewelers Mutual’s personal jewelry policyholders, over 50% of jewelry purchasers said their jeweler was the most influential source when deciding to purchase insurance.*

Here’s what some of our customers are saying about jewelry insurance.

“Jewelers Mutual was referred to me by my jeweler. It was so easy to sign up and review or renew my policy on line. I feel very confident in this company that I will be taken care of if I ever should have to file a claim.” – Stephanie B.

“We have Jewelers Mutual coverage and our loss was replaced easily. Having an insurance company who specializes in jewelry makes a big difference. They worked seamlessly with our jeweler. We couldn't be happier, and we continue to insure with JM year after year.” – Robert T.

“I had a problem with my insured diamond a few years ago. I took it to my jewelry store and because it was insured, the stone was replaced. When I got new earrings, I sent them the appraisal from the jewelry store and they were quickly added to my policy. Jeweler's Mutual has been great to work with.” – Konni S.


Enroll in LINK before the holidays and give back

Click the image below to hear a special message about this promotion from Mark Devereaux, Vice President of Sales with Jewelers Mutual.

Jewelers Mutual LINK

When you enroll and participate in Jeweler’s Cut® LINK, you'll be able to take advantage of an incredible charitable giving opportunity during the holidays.

Jewelers Mutual is donating $1 to Jewelers for Children for each item description submitted through the LINK program between November 1 – December 31, 2018.

Even though donations have already begun, there’s still plenty of time for you to take advantage of this charitable opportunity by expressing your interest in LINK.

Not only is this a great opportunity to grow your business, but you’ll be giving back to an industry-supported charity dedicated to improving the lives of children affected by catastrophic illness, abuse or neglect.

Not a Jewelers Mutual policyholder? That’s OK, Jewelers Mutual offers several programs to support jewelry business owners in enhancing the overall customer experience by extending service after the sale. Ask your agent or reach out to Jewelers Mutual at 800-336-5642, ext. 2118 or email

* “Which sources influence the purchase of insurance?” survey conducted by Dynamic Insights, October 2017.

Jewelers are not licensed insurance agents, therefore, should not answer questions about Jewelers Mutual, quote or collect premiums or “sell” policies. Jewelers may simply inform customers that this is an alternative to other insurance companies and policies they may be considering.


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society