News & Press: Member News

November 2018 Holidays

Monday, October 22, 2018  
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There's a lot to talk about during the month of November, and it's not just Thanksgiving! We've put together a list of "days to note" in the upcoming weeks, and included some ideas of what you can post about to help spread the word.

November 8: Guinness World Record Day. World records aren't set every day! This would be a fun day to call out some of the world records involving jewelry or gemstones, like this one, or the most expensive Monopoly board, created by AGS member, Sidney Mobell, ECG.
November 11: Veterans Day. A post thanking veterans in your social media is one way you can honor them. We have a graphic you can share. You can even download it and have your designer add your logo to the image, opposite ours.
November 13: World Kindness day. Post about a kindness someone showed you, or give your audience a glimpse into who you are and talk about your own philosophy on kindness. Or, post a quote, like this one: "The level of our success is limited only by our imagination and no act of kindness, however small, is ever wasted." - Aesop. #kindnessday
November 22: Thanksgiving. We have a graphic for you! Share and let your clients know you are thankful for them!
November 23: Black Friday. What promotions are you running? Share them in your social media, with photos. Ask a salesperson to show off a ring that may be on special and take a photo.
November 24: Small Business Saturday. It's the annual shopping tradition that gets communities to support their local small business. "When you support a small business, you're supporting a dream." - Anonymous. Use these hashtags, too: #smallbusinesssaturday #smallbiz #smallbizvoice #shopsmall
November 26: Cyber Monday. For those who have an e-commerce component on your website, Cyber Monday is a cinch. If you don’t, you can still participate. Post a special promotion code on your social media or website that people can use in-store. If your store is open that day, host an event or run a one-day only promotion, and make sure you let your social media audience know.


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society