Supplier Spotlight: Gem 2000
Monday, July 23, 2018
From left to right: Nate Brown, Ruhi Sabouri, Shomais Sabouri, and Kambiz Sabouri.
Thirty-five years ago, Kambiz Sabouri was looking for a job as a graduate agricultural engineer. Discouraged by the job market, he was introduced to the gem industry by relatives in Sri Lanka, as well as friends of the family living in Brazil. He started learning the industry the hard way, buying and selling gems, and gradually building his business.
For over 30 years, Gem 2000 has supplied the jewelry industry with fine colored gemstones. Kambiz, and his wife and business partner, Shomais, have been growing the business together. Their younger son, Ruhi, has recently joined the Gem 2000 team and focuses on sales and marketing.
Shomais, vice-president and co-owner of Gem 2000, answered a few of our questions about their membership with the American Gem Society and their business.
AGS: As a member of the American Gem Society (AGS), how has being part of the Society helped Gem 2000?
Shomais: The AGS has connected us to a larger community of ethical professionals at all levels of the jewelry industry. As a registered AGS supplier, we are able to convey our high standard and values with our customer base. We’ve found that to truly benefit from the AGS membership, Conclave is a must!
AGS: Does Gem 2000 have any news to share?
Shomais: Yes! You know how many websites have a diamond search? Well, we have recently invested a lot of time and resources into developing a “Gem Search” plug-in that can be added as a window into any website to serve as an in-house tool for sourcing gems and immediately qualifying customers through instant access to prices and availability.
After registering on our website (www.gem2000.com), jewelers will have access to their own plug-in code and can set their markups in the portal. Since our inventory is yours to offer live to your customer, this helps capture the customer’s interest and allows them to be a part of the search for gems. This increases their commitment to view what they have selected and makes the final sale even more tangible.
AGS: Please tell us more about how you’ve taken Gem 2000 to the next level with digital media.
Shomais: We were one of the first gem dealers to have a fully functional “Gem Search” on our website with professional photos of each gem. Since then, we have continued evolving the website, so it can continue to be a one-stop shop for all our customers. We offer video, downloadable GIA reports, and an easy way to request the desired gems with our Gem Request Cart.
We also have a Facebook page and an Instagram account (@gem2000gems) where we post great content that many retailers choose to share on their own pages. We send out an email with updates to our customer base monthly educating them on the latest trends and news in the color gemstone world.
AGS: What best practices do you utilize in your company?
Shomais: Carrying a large range of color gemstones has given us the opportunity to work with a very diverse group of source country suppliers. We have always been very diligent in ensuring we work only with ethical miners and cutters, inquiring about their operations and business models involving the local mining communities in Sri Lanka, Brazil, Madagascar, Tanzania and many other countries. As such, we make it a point to always treat our suppliers fairly, as we believe it will benefit everyone in the supply chain, in line with our overall business practices.