Three Sessions to Help Boost Sales
Tuesday, March 27, 2018
Insights on Brown Diamonds, Unusual Inclusions, and Asking for the Sale
Retailers and suppliers are continuously looking for new ways to give their sales a boost. It’s one of the reasons you’re attending Conclave: to get new ideas and a fresh perspective! These three sessions will show retailers how to appreciate another diamond option for their customers, how to educate customers about interesting inclusions, and how to improve their top line.
Monday, April 23 / 10:15 a.m. – 11:45 a.m. & 2:15 p.m. – 3:15 p.m.
Naturally Beautiful: AGS Laboratories' Insights on Brown Diamonds
Alethea Inns, CGA & Wade Abel, CG, American Gem Society Laboratories
AGS Laboratories gem-nerds and diamond experts will share their knowledge and passion for the often-overlooked brown diamond. Learn how to appreciate the beauty and science of another option for your customers, and AGS Laboratories’ philosophies and innovations to assessing fancy colored diamonds.
Monday, April 23 / 2:30 p.m. – 4:30 p.m.
Nathan Renfro, GIA
This presentation will give the participants insight into the fascinating micro world of gems by showing a variety of inclusions in a wide range of natural gem materials. This clinic will also aim to give new perspective on included gems and how features once considered to be “flaws” can be turned into a sales tool by educating customers about the interesting inclusions often found in natural gem materials.
Wednesday, April 25 / 10:00 a.m. – 11:30 a.m.
Asking for the Sale
Martial Petit, Kaiser Time
For the past 25 years, the digital disruption has fundamentally changed the way consumers are buying jewelry and watches. Internet and social media are playing a bigger role every year creating a more intense competition and while the death of retail has been announced more than once, luxury retail will survive. To remain relevant and profitable, brick and mortar retail needs to provide things that online retailers do not.
The trending expression for the past few years is “Customer Experience,” but what is it? It is based on three essential parameters:
While retail ownership invest in inventory and decoration of their operations, sales competencies are often delegated to store management with little means. This session will show how retailers can substantially improve their top line by educating their sales force on best sales practices, reviewing the entire selling ceremony to improve their conversion rate and develop their repeat business.