News & Press: Education

Three Sessions to Help Boost Sales

Tuesday, March 27, 2018  
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Insights on Brown Diamonds, Unusual Inclusions, and Asking for the Sale

Retailers and suppliers are continuously looking for new ways to give their sales a boost. It’s one of the reasons you’re attending Conclave: to get new ideas and a fresh perspective! These three sessions will show retailers how to appreciate another diamond option for their customers, how to educate customers about interesting inclusions, and how to improve their top line.


Monday, April 23 / 10:15 a.m. – 11:45 a.m. & 2:15 p.m. – 3:15 p.m.
Naturally Beautiful: AGS Laboratories' Insights on Brown Diamonds
Alethea Inns, CGA & Wade Abel, CG, American Gem Society Laboratories

AGS Laboratories gem-nerds and diamond experts will share their knowledge and passion for the often-overlooked brown diamond. Learn how to appreciate the beauty and science of another option for your customers, and AGS Laboratories’ philosophies and innovations to assessing fancy colored diamonds.


Monday, April 23 / 2:30 p.m. – 4:30 p.m.
Unusual Inclusions
Nathan Renfro, GIA

This presentation will give the participants insight into the fascinating micro world of gems by showing a variety of inclusions in a wide range of natural gem materials. This clinic will also aim to give new perspective on included gems and how features once considered to be “flaws” can be turned into a sales tool by educating customers about the interesting inclusions often found in natural gem materials.


Wednesday, April 25 / 10:00 a.m. – 11:30 a.m.
Asking for the Sale
Martial Petit, Kaiser Time

For the past 25 years, the digital disruption has fundamentally changed the way consumers are buying jewelry and watches. Internet and social media are playing a bigger role every year creating a more intense competition and while the death of retail has been announced more than once, luxury retail will survive. To remain relevant and profitable, brick and mortar retail needs to provide things that online retailers do not.

The trending expression for the past few years is “Customer Experience,” but what is it? It is based on three essential parameters:

  • Inventory
  • Enviroment
  • Interaction

While retail ownership invest in inventory and decoration of their operations, sales competencies are often delegated to store management with little means. This session will show how retailers can substantially improve their top line by educating their sales force on best sales practices, reviewing the entire selling ceremony to improve their conversion rate and develop their repeat business.


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society