News & Press: Member News

How Offering a Protection Plan Program Can Give You a Competitive Edge

Tuesday, March 6, 2018  
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Jewelry and Watch Plans Generate Additional Revenue for Retail Jewelers

There’s no question about it—peace of mind is what your customers want and need when it comes to their jewelry and watch purchases. Offering a protection plan allows them to wear items worry-free, and keep them in like-new condition. JM Care Plan, offered by Jewelers Mutual Group, provides coverages that help you differentiate your business. The program is designed to increase store revenue while strengthening service levels and customer relationships.

JM Care Plan covers damage from normal wear on watch and jewelry items, providing benefits not included in a typical manufacturer’s warranty. With both jewelry and watch plans to offer your customer, the program provides repair or replacement benefits that complement a customer’s purchase and helps keep their item looking like the day they bought it from you.

JM Care Plan program features:

  • Three years of coverage
  • Repair or replacement
  • Easy claims process
  • In store or repair center service
  • Shipping to repair center

A true benefit of the protection plan is that customers keep coming back to you - their trusted JM Care Plan jeweler. Here is a sample of additional benefits for both you and your customer.

Jeweler and Customer benefits

Peace of mind is priceless.

When damage happens, the last thing you or your customer wants to do is worry about how to repair or replace an item. It pays to have a set plan that can help you generate additional revenue while helping your customers purchase and protect their jewelry with confidence. Here is a sample of coverages offered by JM Care Plan.

Jewelry and Watch Coverage details

You have the option of handling repairs and replacements yourself or by JM Care Plan. If you take care of repairs and replacements, you will earn additional service repair revenue. If you opt to use our repair center, we have an easy process in place for reporting and shipping items.

JM Care Plan is a member of the Jewelers Mutual Group, along with Jewelers Mutual Insurance Company, the only insurer dedicated solely to serving the jewelry industry in the United States and Canada.

Need more coverage?

For customers looking for more comprehensive coverage that goes beyond the care plan to protect against major perils like loss, theft, and mysterious disappearance, jewelers are encouraged to mention Jewelers Mutual Insurance Company as a jewelry insurance option to consider.

It’s not uncommon for a customer to have both jewelry insurance and care plan coverages to ensure their jewelry is well protected.

Join and boost your bottom line.

There’s no cost for jewelers to enroll in the JM Care Plan program. To learn more, visit Contact Jewelers Mutual at or call your Jewelers Mutual agent for availability in your area.

Get ready to attract new business, delight customers and keep them coming back!


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society