News & Press: Jewelry and Industry

Supplier Spotlight: Imagine Bridal

Tuesday, February 6, 2018  
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Imagine Bridal Logo

For 40 years, Imagine Bridal has created beautiful jewelry and has earned a reputation for their incredible craftsmanship and meticulous design. As part of the Forevermark® family of manufacturers, Imagine Bridal provides a wide variety of diamond engagement rings, anniversary bands, eternity bands and matching sets.

Simon Hakimian, Director for Imagine Bridal, took some time to answer a few questions for Spectra Update about their membership with the American Gem Society.


Imagine set bandIs there a particular design by Imagine Bridal that you’re most proud of?

I am really proud of our Imagine Set band series. It took a long time to create it…we had to find a way to keep the elegant single prong design, while at the same time making sure the stones were all secure and keeping our high-quality standards. It’s one of our best-selling series.


How do retailers display your merchandise?

Retailers have the choice of displaying our products under our own Imagine Bridal custom displays, or in their own private label displays. We offer both routes.


EternitiesAre you using digital media to promote your brand?

Yes, we are big on e-blasts, and social media. Our Facebook page has over 170K genuine likes, each posts generates a few thousand likes and several dozen comments.


How has being a member of the AGS helped you and Imagine Bridal?

It’s given us another level of prestige and notoriety which helps with prospecting across the country.


Imagine Bridal trio of diamond halo ringsDo you have advice for new members of the AGS?

Use the marketing tools, logos, and social media tools that AGS offers. We include the AGS logo on all of our marketing, including flyers, emails, and the web. They are great ways of getting your name out there to other members.


Is there any news you’d like to share?

We are excited about some of our new collections in 2018. Mainly our live diamond center engagement ring collection. This collection will allow our retailers to sell a quality product to those who have smaller budgets.


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society