News & Press: AGS Laboratories News

Marketing the AGS Brand With AGS Labs

Friday, October 27, 2017  
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There’s a new twist on Marketing Your Membership. We call it, Marketing Your Lab!

AGS supplier, Atlantic Diamond Company, produced this video explaining why they choose to have their diamonds graded and certified by the AGS Laboratories.

Click here to see their video!

ADC video

Have you been marketing your lab? If so, let us know and we’ll be happy to share it! If you have any questions, thoughts, or ideas for marketing, contact us at


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society