News & Press: Member News

"We're an AGS Jeweler!" New Consumer Video Explains Importance of AGS Jewelers

Wednesday, October 11, 2017  
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The American Gem Society has launched our exciting new consumer video and corresponding campaign, "We're an AGS Jeweler!" 

This short video, filmed inside an AGS member store, succinctly explains to consumers why it's important to shop with a credentialed American Gem Society jeweler.

The video is available to you for free and may be used for your online marketing, or to show customers in your store, as a way to help you discuss why being a member of the American Gem Society sets you apart from your competition.

There are several quick and easy ways to access the video.

  1. The simplest way is to share the URL from the American Gem Society's YouTube page. Just copy and paste this URL into your emails, social media posts, and other marketing campaigns.
  2. Give this URL to your web pro and ask him or her to embed it on your store's website.
  3. The video will be housed on the American Gem Society's membership portal. To upload the video to your store's site, go to the member portal of The video will be located on the Member Portal; click on, "We're an AGS Jeweler" under Marketing. Download the video and save it to a jump drive or to your computer. Share it with your web pro, who can upload it to your store's website.

Co-brand the video: Personalize this sales tool with your logo. Email and we can send you the raw footage so you can add your logo.

Access content to promote the video: On the website, you can copy social media posts to use on your Facebook, Instagram and other social networks, which includes a link to the video. Visit the "We're an AGS Jeweler" section of the Member Portal.

Promote it: Use #WeAreAnAGSJeweler in your social media. Help us build the buzz about this exciting new video.

Need help? Contact Our team is here to help you stand out and rise above the competition with this handy new sales tool! Either copy the provided URL or download the video today to start the conversation, letting your customers know you're an AGS Jeweler!


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society