News & Press: Member News

Supplier Spotlight: Top Facebook Posts

Thursday, October 20, 2016   (0 Comments)
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“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury, Digital Business Strategist, SocialMediaSmarter.com

The Facebook pages for the American Gem Society and AGS Laboratories have a combined audience of 600,000+ followers, which consists of both trade and consumer markets. Seven days a week, we share images and video of the beautiful jewelry our AGS suppliers—and retailers—design. This value-add benefit gives our members further exposure at no cost!

Once a post is placed on a Facebook page, it takes on a life of its own. The post will receive "Likes" and comments, but it is also shared. This means a follower liked the post so much, they wanted to share it with their friends. This, in turn, gives the post further exposure to an audience beyond your inner circle of followers. It's all word of mouth. That's the beauty of social media.

"I so look forward to seeing what you're going to share. You never disappoint me ever. I just want to thank you!" – Laura C., AGS Facebook follower.

The posts that get the most attention feature crisp and clear images of brightly colored gemstones, unique settings, and very sparkly diamonds. The following are posts that received the most activity on our AGS and AGS Laboratories Facebook pages:

 

Suna Bros.

Reached
31,610
Liked
2,899
Commented
42
Shared
250

 

Suna Bros

 

Steven Kretchmer

Reached
23,780
Liked
2,347
Commented
18
Shared
91

 

Steven Kretchmer

 

Le Vian

Reached
21,530
Video Views
6,746
Liked
1,657
Commented
50
Shared
26

 

Le Vian

 

Yael Designs

Reached
21,516
Liked
1,598
Commented
26
Shared
136

 

Yael Designs

 

Lightning Ridge Collection by John Ford

Reached
17,692
Liked
1,818
Commented
41
Shared
106

 

Lightning Ridge Collection by John Ford

 

Omi Privé

Reached
14,982
Liked
1,515
Commented
20
Shared
98

 

Omi Prive

 

KC Designs

Reached
10,419
Liked
975
Shared
30

 

KC Designs 

If you have a Facebook post, photos or videos you’d like us to share, please let us know! Send us an email at Marketing@ags.org.

 

 


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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society

8881 W. Sahara Ave. Las Vegas, NV 89117

info@ags.org (866) 805-6500