AGS Team Member Spotlight: Robin Skibicki
Thursday, October 20, 2016
Opening paragraph by Donna...
Tell us about your background.
My college career, like for many people, began on one path but ended on another. My first love was photojournalism, but the University of Las Vegas, Nevada (UNLV) didn’t have an area of study for it. So, I went with my second love, which was advertising.
A few years later, I transferred to Rutgers University-New Brunswick, where they didn’t have a program for advertising, but they had a great school for journalism and mass media studies. Perfect!
In the midst of studying journalism and photojournalism, I discovered web and graphic design. So as soon as I graduated with my journalism degree in 2001, I went to work as a web designer. Little did I know that the dual knowledge of the written word and HTML would eventually come in handy.
Fast forward to the present, where my career path has led me to marketing. What I like best about marketing is that allows you to work in just about any industry. I started in the computer industry, moved to the casino industry, and then the natural gas vehicle industry. Now I am very happy to be working in the jewelry industry, where I hope to stay for many years to come.
You run the AGS Instagram Takeovers, which are something of a cult hit within the Society. Can you talk a little bit more about that?
The idea of an Instagram Takeover may not be original, but they create a lot of buzz, and we’re finding them to be quite effective. It’s a great way to introduce—or reinforce—our membership and their product to our audience of 19,000+ followers, which consists of both the trade and consumer market.
In the past six months, we’ve had eleven takeovers, and each of them has seen the number of followers on their own pages rise on the day of the takeover. We encourage our members to take advantage of this free exposure. It just takes a little time and creativity on their end to prepare the content, but it's well worth it!
How do you spend your free time? What would those who know you in the Society be surprised to learn about you?
When it comes to vacation time, we’re either going to Disneyland or Disney World. Yes—we are a Disney family, through and through. No—we do not get tired of it. In fact, each time we take our daughter, we have a renewed sense of excitement!
Most of my co-workers already know this about me: I love sharks. The fascination began after my sister and I saw Jaws for the first time. After bombarding our perplexed, lacking-in-shark-trivia parents with 100 questions about sharks, they took us to the library, led us to a section on sharks, and left us there for a few hours (in the days you could safely do that). Over the years, I have developed a deep respect for these beautiful, greatly misunderstood creatures.
Tell us about your family.
My family—mine and my husband’s—hails from the Midwest: Chicago and Milwaukee. We are very thankful our immediate families live here in Vegas, although my Dad resides on Wisconsin’s beautiful Door County peninsula.
My husband works as the lead spotlight and project manager for the world-renowned illusionist, David Copperfield. He’s also a scuba instructor. One of the first things I said to him when we met was, “So…have you seen any sharks?!”
What do you enjoy most about working with the American Gem Society?
Looking at images of incredible jewelry designs, diamonds, and gemstones all day long is pretty amazing! I really enjoy the social media aspect of my job, and getting to share with all our followers these gorgeous designs offered by our members.
The experience wouldn't be complete without my co-workers. I like that we all come from different backgrounds and have so much to learn from each other!