'Tis the Season to Protect Your Business
Thursday, October 20, 2016
Holiday sales are critical to the success of retail jewelry businesses. Jewelry stores are handling an influx of customers, ready to purchase the perfect gift to put under the tree. With all the excitement of the holidays, the increased sales, and increased foot traffic, now is definitely not the time to let your focus on in-store security falter.
With a flood of customers looking for that perfect piece of jewelry, employees are sometimes stretched thin. Well-prepared thieves are patient and will wait for an associate's attention to slip, and then strike. Remind your entire staff how important each of the following simple actions are to the security of your valuable merchandise when protected against distraction thefts.
- Greet every customer. Saying hello and making eye contact isn't good only for spreading holiday cheer, it is also a good way to make criminals feel unwelcome. Even if you're busy with another guest, you should still offer a quick greeting, just be sure not to turn your back on your current customer.
- Provide a private showing area. When a customer asks to see high-value merchandise, allow the customer to do so with the associate in a private area or office, away from the main showroom. This arrangement provides privacy for your customer, allows your associate to focus on the showing, and discourages a grab-and-run scenario.
- Lock all showcases, all the time. It's something you should always do, but it's especially important during the holidays when you might keep more inventory in your showcases to keep up with customer demand. Remember to remove the keys from the showcase locks when they are unattended, or when you are not actively taking out or returning items. Never leave keys out where they could easily be taken.
- Interact one-on-one. Keep your focus on one guest at a time. This can be tough during the holidays, but it will make that customer feel important and worthy of your undivided attention and help ensure you don't lose track of merchandise. To prevent grab-and-runs, you should show only one item at a time.
The holidays are a time of celebration and sharing, and for your business, they are a time to achieve success. Taking these precautions to ensure the security of your merchandise will make for a merry and bright season and a happy new year.
For more safety and security tips, visit The Clarity Blog by Jewelers Mutual Insurance Company.