News & Press: Membership

Four Ways to Promote Your Credential

Tuesday, November 1, 2016   (0 Comments)
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Have you taken your annual recertification exam? If so, congratulations! If not, don’t forget the deadline is Tuesday, November 15. Just click here, sign into your account, and take the exam!

Here’s an interesting statistic: in our last membership survey, 81.2% of respondents said that credentials were the most important benefit. With something valued so highly, why not promote it?

Here are four suggestions on how to let your customers and community know about this great achievement! 

  1. Display it! Frame your recent certification, hang it up or place it on your counter. When customers notice it, you can talk to them with pride about your credential. You are not only establishing yourself as a professional jeweler who takes education seriously, but you are setting your store apart, and helping us build the AGS brand—one consumer at a time!  Check out how Underwood's Jewelers in Florida displays all their certificates!

  2. Send out a press release. AGS has templates available that you can customize and email to your local press. And don't just send it to the press: email it to your customers, too!

Take a look at our Member Templates and log in if prompted. Here’s a view of the Member Templates, showing the various press releases available for each credential.

  1. Submit a notification to your local business publication. Most of these publications provide an online submission form for readers to submit short notices sharing news of promotions, credentials and other related updates. Here's a sample template you can use for these purposes. Just copy, paste, and fill in the fields where indicated by brackets:

Sample notice.

[Your Name] with [Your Store] in [City] has been [fill in certified OR recertified] as a member of the American Gem Society (AGS) and has retained the title of [fill in title].

Successful completion of a mandatory annual exam is required to maintain membership in the Society, a trade organization founded in 1934 and dedicated to proven ethics, knowledge and consumer protection within the jewelry industry. The exam completed by [Your Name] covered questions relevant to gemology, the jewelry industry, and ethics, and are designed to ensure that its members have the most current information needed to provide customers with accurate and knowledgeable service.

Only one in twenty jewelers have met the exacting requirements necessary for membership. To join AGS, every member must go through a peer-reviewed application process followed by an annual recertification exam. To learn more, visit 

  1. You knew this one was coming: social media. We've seen members promote their credentials in creative ways. Some ideas include posting a photo of you printing off your recertification, or standing next to a framed copy of it on the wall. Ask a question: “Do you know why this piece of paper is so important?” Use the Content Portal, which has social media-ready posts you can copy and share. Click here to access the Content Portal. You may be prompted to log in.

How have you promoted your recertification? Join our Facebook group at and share your ideas!

Don’t forget: The deadline to take your recertification exam is November 15th! Log in to  and complete your exam before the deadline. 

For assistance, please contact us at or 702.255.6500.

As always, thank you for your commitment to your ongoing professional development and the American Gem Society!





Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society