News & Press: Member News

ASHI Launches the Lovebright Sweepstakes

Monday, November 28, 2016   (0 Comments)
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NEW YORK, NY—Social Media has evolved into the most effective and widely used forms of marketing in recent times. Knowing this, ASHI® is pleased to announce the launch of The LOVEBRIGHT® Sweepstakes, to kick off the upcoming Holiday Season! ASHI will be giving away a beautiful One Carat Halo Diamond Pendant, crafted in 14K White Gold, with a retail value over $2,500, to one lucky consumer from one of their participating Retailer Partners.

ASHI® in technical collaboration with Avalon Solution® has engineered JewelSweep. This is the first vertically integrated Social Media Sweepstakes Technology Platform for the Jewelry Industry, which will connect ASHI’s Retail Partners to their Consumers to take unique advantage of this phenomenal branding and selling channel.

Rajeev Pandya, Partner of ASHI stated, “The JewelSweep Sweepstakes Software Solution will give ASHI’s Retail Partners a unique marketing opportunity to phenomenally increase and broaden their customer base, as social media posts are liked, and shared, by their customers, friends, and beyond. This style of viral marketing will exponentially boost their brand exposure and increase sales!”

The first of multiple Branded Sweepstakes, which have been planned by ASHI’s Digital Marketing team, will start on Wednesday, November 16, 2016, and run through Sunday, December 18, 2016. ASHI is inviting all its Retail Partners to be a part of this exciting and FREE Marketing initiative. The Customized Banner for the Sweepstakes can be placed on participating Retailers’ Facebook, Instagram, Pinterest, Twitter, and other Social Media pages, as well as on their Website, promotional materials, and Email blasts. ASHI will provide its Retail Partners with a Customized Sweepstakes Banner, with their Company Logo, that will link to the Sweepstakes entry page where Consumers can sign up.

When an approved Retail Partner signs up to join this campaign, ASHI will give them a link to their Customized Sweepstakes entry page. This personalized landing page will be branded with the Retailer’s store logo, picture, and company information. The Consumer Data collected from each individual retailer’s Sweepstakes landing page can be accessed with a unique login and password, by each participating retailer, for future marketing purposes. The customer data collected from the customized landing page can only be accessed by that respective retailer.

One Winner will be randomly chosen from the Retailer’s page with the greatest number of Sweepstakes entries. The drawing for The LOVEBRIGHT Sweepstakes will be held on or around December 21, 2016.

ASHI will give detailed instructions on how to participate, to approved Retailers that sign up for the Sweepstakes. In addition, ASHI’s marketing team will provide pointers, on using ASHI’s social media Digital Content, as well as ways of interacting with their customers, during the course of the Sweepstakes.

If you are interested in participating in this unique marketing opportunity, please fill out the ASHI LOVEBRIGHT Sweepstakes Retailer Online Participation Form, and agree to the ASHI LOVEBRIGHT Sweepstakes Agreement. All participating Retailers will need to be pre-approved by ASHI.

To learn more about the ASHI LOVEBRIGHT Sweepstakes please contact Ms. Mansi Jain, at 212-319-8291, or Mr. Prashant G., at 917-338-6825, or send us an email at

Please Note: ASHI will only use customer data collected to select a winner. The customer data collected from a retailer’s customized sweepstake landing page will only be accessible to that respective retailer. The information will not be for any other purpose.

About ASHI Diamonds

ASHI is one of the premier diamond jewelry manufacturers servicing over 1,000 of the finest Independent Retail Jewelers in North America for over 30 years. A fully integrated jewelry company with manufacturing facilities in the United States, China, and India; ASHI provides unbeatable value to our Retail Partners.

ASHI offers a dazzling range of exquisitely crafted fine jewelry featuring its signature I Do Collection engagement rings and bridal sets along with a wide array of beautiful diamonds and precious gemstones rings, earrings, necklaces, pendants, bracelets, and fashionable fine jewelry of all descriptions and value. ASHI’s Lovebright Collection makes Diamonds Fashionable; the Silver Stones Collection makes Jewelry Affordable; the EMotion Diamond Collection gives Diamonds a whole new reason to Shimmer and Sparkle; the Champagne Diamond Collection radiates with a Beautiful Blush in Rose Gold; And the Forevermore Collection of 2-Stone Jewelry signifies the true love and friendship that brings together two souls.

Along with the beautiful styling and selection, the sell through on ASHI's jewelry is amazing when backed by ASHI's integrated and extensive Print to Digital Marketing Programs that includes customized brochures & flyers, e-commerce websites & digital E-Catalogs, POS display trays & POP kits, TV & print ads, postcards & direct mail, posters & billboards, duratrans & counter cards, and DVD loops & digital images – all designed to increase your sales, market share, and profitability.

ASHI’s state of the art integrated programs incorporate all the Print to Digital Marketing, E-Commerce, and Merchandising Strategies that are Essential for establishing your Store as the Premier Bridal and Jewelry Destination in your Market.

Nobody Does “I Do” Like We Do!



Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society