News & Press: Jewelry and Industry

Ignite Your Passion for Purple!

Thursday, January 26, 2017   (0 Comments)
Posted by: Temp Admin
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raw amethystFor some, the color purple calms the mind and nerves. It encourages creativity and offers a sense of spirituality. It can signify royalty, virtue and faith, wealth and position, and courage. Purple unites the “wisdom” of blue and the “love” of red. It’s the distinguishable color of February’s birthstone, amethyst, which seems quite apropos for a month often associated with love and passion!

Amethyst is a purple quartz exhibiting a beautiful blend of violet and red that can be found all over the world, including the United States, Canada, Brazil, and Zambia. The name comes from the Ancient Greek, derived from the word “methustos,” which means “intoxicated.” Ancient wearers believed the gemstone could protect them from drunkenness.

While amethyst is most commonly recognized to be a purple color, the gemstone can actually range from a light pinkish violet to a deep purple that leans more towards blue or red, depending on the light. Sometimes, even the same stone can have layers or color variants, so the way the gemstone is cut is important to the way the color shows in a finished piece.

Today, many wearers simply prize the amethyst for its beautiful shade and the way it complements both warm and cool colors. Below you'll find designs by our AGS members which feature the amazing amethyst. Click on the image to get a closer look.

Supreme Jewelry
Amethyst and diamond ring by Supreme Jewelry.

 Goshwara
"Gossip" large cushion amethyst and diamond earrings by Goshwara.

 Carelle bracelet
Leaf Amethyst Trio bracelet by Carelle.

John Hardy 
Classic Chain Drop Earring with Amethyst by John Hardy.

 Yael Designs

"Tinker Bell" pendant featuring amethyst and diamonds by Yael Designs.

 

Have any of these designs ignited your passion for the peaceful purple quartz? If you are in search of fine jewelry featuring amethyst—or if you’d like someone to design a special piece for you—get in contact with a jeweler you can trust. Search for an AGS jeweler near you, https://www.americangemsociety.org/en/find-a-jeweler.

 


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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society

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info@ags.org (866) 805-6500