News & Press: American Gem Society News

Three Breakout Sessions That Help Your Business Stand Out

Tuesday, January 31, 2017   (0 Comments)
Share |

By Alethea Inns, CGA, Director of Gemology and Education, American Gem Society

Take Your Turn at the (Faceting) Wheel; From Bricks to Clicks—Leveraging an Omni-Channel Strategy to Drive Growth; Online Reviews and How to Stand Out

Your journey to becoming a successful business in the jewelry industry calls for a continued education, an open mind and the willingness to try new things, and an unceasing passion for what you do. There is still so much to explore, whether it be learning a new craft or trying to make sense out of today's technology. One thing's for certain: you're not alone! 

This month's breakout session spotlights will give you the chance to try your hand at faceting a colored gemstone, help you create an effective omni-channel experience for you and your customers, and how to stand out with online reviews.

Roger and Ginger Dery

Session: Take Your Turn at the (Faceting) Wheel!
Speaker: Roger and Ginger Dery from Roger Dery Gem Design
Date and Time: Friday, April 7, 10:00 a.m. -12:00 p.m.

This is a rare HANDS-ON opportunity complete with a photo opp! This is your chance to be a gem-faceter for a day! Sit alongside award-winning gem-faceter Roger Dery, star of the documentary Sharing the Rough, for the opportunity to try faceting a colored gemstone, and have your photo taken to share with your clients. Participation is on a first-come basis. The finished gem will be included in the Jewelers for Children raffle.

Merelani Mint Project   Roger Dery Inspecting Gem
JoDawn Witlock from Parcel Pro Session: From Bricks to Clicks—Leveraging an Omni-Channel Strategy to Drive Growth
Speaker: JoDawn Whitlock from Parcel Pro
Date and Time: Friday, April 7, 11:45 a.m. - 12:45 p.m.

The customer journey is changing; tech-savvy shoppers research items online, often using e-commerce as an alternative to the traditional brick-and-mortar store. E-commerce has impacted the way jewelers conduct business, requiring the use of social media and other digital platforms to stay competitive. In this session, you will get into the mind of the luxury online shopper, discovering what influences buying decisions and how to create an effective omni-channel experience for you and your customers.
Podium logo Session: Online Reviews and How to Stand Out
Speaker: Ryan Condie and Nick Miller from Podium
Date and Time: Friday, April 7, 4:15 p.m. - 5:15 p.m.

With the rising popularity and consumer usage of online reviews, it’s becoming more important than ever to ensure you’re accurately represented online. Not only do reviews on sites like Google, Yelp, Facebook, and more, help consumers decide who they buy from, but they also impact your chances of being found through online search engines.

  • The impact positive and negative reviews have on your store
  • Tips to drive local SEO from the online reviews you collect
  • How to collect online reviews through process and improved sales performance



Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society