Three Breakout Sessions That Help Your Business Stand Out
Tuesday, January 31, 2017
By Alethea Inns, CGA, Director of Gemology and Education, American Gem Society
Take Your Turn at the (Faceting) Wheel; From Bricks to Clicks—Leveraging an Omni-Channel Strategy to Drive Growth; Online Reviews and How to Stand Out
Your journey to becoming a successful business in the jewelry industry calls for a continued education, an open mind and the willingness to try new things, and an unceasing passion for what you do. There is still so much to explore, whether it be learning a new craft or trying to make sense out of today's technology. One thing's for certain: you're not alone!
This month's breakout session spotlights will give you the chance to try your hand at faceting a colored gemstone, help you create an effective omni-channel experience for you and your customers, and how to stand out with online reviews.
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Session: Take Your Turn at the (Faceting) Wheel!
Speaker: Roger and Ginger Dery from Roger Dery Gem Design
Date and Time: Friday, April 7, 10:00 a.m. -12:00 p.m.
This is a rare HANDS-ON opportunity complete with a photo opp! This is your chance to be a gem-faceter for a day! Sit alongside award-winning gem-faceter Roger Dery, star of the documentary Sharing the Rough, for the opportunity to try faceting a colored gemstone, and have your photo taken to share with your clients. Participation is on a first-come basis. The finished gem will be included in the Jewelers for Children raffle.
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| ||Session: From Bricks to Clicks—Leveraging an Omni-Channel Strategy to Drive Growth |
Speaker: JoDawn Whitlock from Parcel Pro™
Date and Time: Friday, April 7, 11:45 a.m. - 12:45 p.m.
The customer journey is changing; tech-savvy shoppers research items online, often using e-commerce as an alternative to the traditional brick-and-mortar store. E-commerce has impacted the way jewelers conduct business, requiring the use of social media and other digital platforms to stay competitive. In this session, you will get into the mind of the luxury online shopper, discovering what influences buying decisions and how to create an effective omni-channel experience for you and your customers.
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| ||Session: Online Reviews and How to Stand Out |
Speaker: Ryan Condie and Nick Miller from Podium
Date and Time: Friday, April 7, 4:15 p.m. - 5:15 p.m.
With the rising popularity and consumer usage of online reviews, it’s becoming more important than ever to ensure you’re accurately represented online. Not only do reviews on sites like Google, Yelp, Facebook, and more, help consumers decide who they buy from, but they also impact your chances of being found through online search engines.
- The impact positive and negative reviews have on your store
- Tips to drive local SEO from the online reviews you collect
- How to collect online reviews through process and improved sales performance