News & Press: Member News

Simple Ways to Improve Your Security

Thursday, April 20, 2017  
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By David Sexton, Vice President, Loss Prevention and Consulting, Jewelers Mutual Insurance Company

Today’s criminals are finding their way around the traditional standards of physical and electronic security. What’s worse is that the frequency and severity of their attacks are also back on the rise.

With the increased targeting of luxury watches and diamond jewelry, the inadequacy of plate glass showcases, TL-30 safes, and alarms without line security aren’t going to protect high-value inventory in the event of an attack.

While costly, upgrading this equipment is as necessary as having the right insurance coverage.

However, simply installing state-of-the-art equipment won’t make your business immune to crime. Risk will always be present and minimizing it further doesn’t mean more dollars need to be spent.

Displaying signs that communicate basic procedures your business follows and a general notion of security equipment on-site can go a long ways in discouraging criminal activity. Their presence can also remind your associates to consistently follow procedures and it doesn’t hurt to let legitimate customers know that you’re being proactive in keeping your store safe, either.

The best part about this “equipment”—it doesn’t have to cost you anything.

Showcase Displays

Make it well known that your staff must follow a set of procedures when showing items by using displays that sit inside your showcases.

Two examples of effective displays clearly state that:

  • Photo identification is required, and
  • Only one item can be viewed at a time.

Display case signage

Both of these signs set expectations for customers and serve as good reminders for employees. Most importantly, it raises a red flag for would-be thieves, as they may think about casing an easier target that doesn’t follow these procedures.

Door Signs

Having great physical and electronic security in and of itself isn’t necessarily a deterrent for robbers or burglars.  After all, your surveillance equipment and safe can't be observed like how your staff behaves.

However, placing a sign on your door or window that communicates the presence of certain security features and procedures on your premises can make criminals re-think their plans.

We take security seriously.
For retail jewelers, a sign like this can also be comforting to your customers. They'll have peace of mind knowing that you strive to make a safe environment a priority, which is especially important in this day-and-age, where high-profile locations like shopping malls are frequently crime targets.

Although top-of-the-line physical and electronic security equipment requires a large initial investment, there is ultimately no substitute for it. As the old saying goes, “You get what you pay for,” and a proper showcase or safe could be the difference between minor damage to business property or a devastating impact to both property and inventory.

As you consider what type of security measures to invest in, supplementary materials can assist the resources you already have.

Thankfully, if you insure your business with Jewelers Mutual, you have a headstart in improving your jewelry store security at no cost to you with items like the signs and displays shown above!

Safety Campaign


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society