News & Press: Membership

Retailer Spotlight: A Few of Our Favorite Social Media Posts

Thursday, May 18, 2017  
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Social media has proven to be an effective—and fun—form of marketing for the jewelry industry! We've seen some great posts by our AGS Retail members who have found the value of adding social media to their marketing mix. Here are a few we'd like to share. Perhaps they'll inspire some great ideas for your own posts!

Feature the AGS ASET

Field's Jewelers has found their ASET to be a true asset on social media. This particular post recently appeared on both Facebook and Instagram, and they've received over 200 views...and counting!  

Fields Jewelers

Custom Design from Start to Finish

We love how Alyea's Jewellers captured the creation process of a custom design. Every few weeks, they'd post the progress of this incredible creation, giving their followers a behind-the-scenes glimpse into the birth of this beauty.

Alyea's Jewellers

Use Your Expertise to Educate

Caves Jewelry Inc. put together a series of short videos discussing each of the 4Cs. It took a lot of time and planning, but they had a staggering amount of views between Facebook, Twitter, and Instagram. They even ended the series with a fun blooper reel!

Caves Jewelers Inc.

Not everyone has the time or resources to make a video or document the steps of a design process, but there are so many other ways you can speak to your audience.

  • Share an upcoming event or trunk show
  • Post a photo or video of a favorite piece in your store and tell your followers why you love it
  • You can even share a funny meme you read that morning

Don't be afraid to have some fun!

And if you're in a pinch, don't forget the AGS is here to help! We've created a Content Portal full of copy, quizzes, and memes you can use to help promote your AGS membership, educate, and entertain your followers. Click here to view the Content Portal.



Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society