Jimmy (James) DeGroot

Jimmy began working for an independent jeweler in Neenah, WI, in 1994. He moved to Avenue Jewelers in Appleton, WI, and became store manager and marketing specialist. Soon, Jimmy moved up to a fledgling store that the partners had acquired in Wausau, WI (Jim Kryshak Jewelers). Working closely with partner Larry Rickert, Jimmy and Larry tripled the store’s volume with the help of training from many sales trainers, consultants, and the Wizard Academy of Marketing in Austin, TX.

From there, Jimmy has been asked by several jewelers to do store training and marketing consulting. His many experiences with jewelers at all levels have given him the content and knowledge he now enjoys passing on to jewelers. His dream is to help jewelers rise to the level they’ve always dreamed of.

Currently, Jimmy trains jewelers through his video series JewelryStoreTraining.com. He maintains a large following on his blog site, JewelryMarketingGuy.com, and he is also a partner in Creative Edge Productions, a video production company located in Green Bay, WI.