Sarah Gorvitz
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As the Strategic Communications and Insights Lead for the Diamond Producers Association (DPA), Sarah Gorvitz guides DPA’s PR programs and research agenda in a quest to grow relevance and love of diamonds among a new generation of consumers via the “Real is Rare. Real is a Diamond” marketing platform. In 2017, the organization’s first full year of marketing, Sarah led the charge in delivering more than 2.5 billion earned media impressions by generating press interest in pro-diamond and Real is Rare stories, DPA’s activities and research, and DPA’s Members’ positive global contributions, to name just a few areas of focus.

A noted luxury brand expert, she has worked in other immensely interesting categories such as hospitality, wine & spirits, and watches. Her integrated, insights-driven approach has resulted in several breakthrough advertising campaigns. Of note, the “Never Stop. Never Settle” campaign she spearheaded for LVMH’s Hennessy brand, was awarded a Cannes Lion Silver in 2012.

Sarah’s communications programs often leverage synergies among media, pop culture interests, and technology. Her approach has also resulted in creating significant bottom-line growth: At Stoli Vodka, for example, she re-organized resources during a major brand repositioning, resulting in 16 points of growth following a 6-year decline.

Sarah graduated Phi Beta Kappa from Skidmore College before earning a Masters at Columbia University. She is a member of the WJA and leads fundraising efforts with the Ocular Melanoma Foundation.


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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society

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