Frank Farnsworth, RS
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Born in Nashua, New Hampshire, Frank moved to Pocatello, Idaho in 1970 where he attended Idaho State University. After his graduation in 1973 with a degree in Marketing, Frank began his career in the Jewelry Industry by mining and cutting opals. He furthered his education in Gemology with the Gemological Institute of America completing the Diamond Grading and Colored Gemstones courses. With over 45 years of experience, his firm, Parle’ Jewelry Designs has earned more industry design awards than any other colored gemstone manufacturer.

The brand Parlé, "Stones that Speak," came from one of his gem suppliers, who noted: "Mr. Frank, I notice every gem you buy must speak to you!"

Frank met Susan, his wife of 44 years, while attending Idaho State University. They have two children, Nicole and Jonathan. Nicole is a sociologist currently living in Kosovo. Jonathan and his wife, Brecken, are partners with Frank and Sue at Parle’ Jewelry Designs. Jonathan manages the sales team and Brecken is responsible for Design and Marketing. 

Frank and Sue enjoy cycling on their tandem bike, traveling, hiking and skiing. Frank is also an avid fly fisherman and big game hunter. He has translated his passion for colored gemstones into a lifelong mission to help retailer jewelers source and sell fine colored gemstones!


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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

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