Maryland National Capitol Guild Meeting
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When: Monday, January 27, 2020
6:30 PM
Where: Sheraton Baltimore North
903 Dulaney Valley Road
Towson, Maryland  21204
United States
Presenter: Shane Decker
Contact: Amanda Coleman-Phelps, CGA

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 Cost: $35 Online or $40 at the door. (Price includes hors d'oeuvres)
A $1 donation from each ticket will be donated to Gem Legacy.
Schedule: 6:30 p.m. - 7:00 p.m. – Hors d'oeuvres and networking
7:00 p.m. - 8:00 p.m. – Presentation
8:00 p.m. - 8:30 p.m. – Q&A



The Maryland National Capitol Guild Presents

Sales Killers and How to Avoid Them
Shane Decker, President of Ex-Sell-Ence


Shane DeckerShane Decker, president of Ex-Sell-Ence and Shane Decker Sales Academy, has a calling: to help salespeople achieve "ex-sell-ence." During his presentations, Shane teaches retailers the anatomy of a sale, how to handle objections, closing skills, the art of the turnover, how to recognize sales profiles, and much more.

"Only one person in 10 has ever held a one carat diamond," Shane says. "So you show it to them and let them hold it; it makes them feel privileged." A truth he discovered at an early age when he took a job at a jewelry store in Garden City, Kansas.

Shane began to show one carat diamonds to every customer that entered the store, and he vowed to sell 100—a far-fetched goal for a store that sold fewer than 10 such diamonds the previous year. "That year, I missed my goal. I sold 72," he reports. "The next year I broke 100 and then sold well over 100 in each of the three remaining years I worked there."

Join us as Shane shares his published sales secrets that have provided much sought-after sales training for more than 3,000 stores worldwide.


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Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society