Southeastern and Atlanta Guilds Meeting
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When: Sunday, August 11, 2019
10:00 AM
Where: SJTA Jewelry Show
Cobb Galleria Centre
Two Galleria Parkway, R104
Atlanta, Georgia  30339
United States
Contact: Steve MacLeod

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Cost: No charge to registered attendees of the SJTA Atlanta Jewelry Show.
Please RSVP by August 8 with Steve MacLeod at
Schedule: 10:00 a.m. - 11:30 a.m. – Presentation and questions



The Southeastern and Atlanta Guilds Present

Digital Conversations That Drive In-Store Conversations
Jennifer Shaheen, President, Technology Therapy Group


Jennifer ShaheenToday, 87% of shoppers now begin product searches online. It’s during this discovery phase that they want to ask questions—and it’s the way you respond that will tell them whether or not they want to continue a relationship with you. Your first point of content may not be face-to-face. In fact, it probably won’t be.

Knowing this, it’s time to learn how to build a relationship with your customers before they walk in the door. During this session, you’ll discover how your digital marketing data can help you pinpoint what conversations you need to be paying attention to, as well as what your customers are most interested in talking to you about. It’s not difficult to turn digital conversations into in store conversions—you just need a smart, strategic approach that begins with knowing how to answer questions. Be sure to bring your Social Media staff!

Jennifer Shaheen is the President of Technology Therapy Group, which provides digital marketing services to fine jewelers, jewelry designers, manufacturers, and brands. An expert at optimizing the customer experience through targeted data analysis, Jennifer speaks regularly about mapping the customer journey and retail disruptions that are changing the jewelry industry. For more, follow Jennifer on Twitter @TechTherapist.

Please RSVP with Steve MacLeod at by August 8.



Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society