||No charge to registered attendees of the SJTA Atlanta Jewelry Show.
Please RSVP by August 8 with Steve MacLeod at firstname.lastname@example.org.
||10:00 a.m. - 11:30 a.m. – Presentation and questions
The Southeastern and Atlanta Guilds Present
Digital Conversations That Drive In-Store Conversations
Jennifer Shaheen, President, Technology Therapy Group
Today, 87% of shoppers now begin product searches online. It’s during this discovery phase that they want to ask questions—and it’s the way you respond that will tell them whether or not they want to continue a relationship with you. Your first point of content may not be face-to-face. In fact, it probably won’t be.
Knowing this, it’s time to learn how to build a relationship with your customers before they walk in the door. During this session, you’ll discover how your digital marketing data can help you pinpoint what conversations you need to be paying attention to, as well as what your customers are most interested in talking to you about. It’s not difficult to turn digital conversations into in store conversions—you just need a smart, strategic approach that begins with knowing how to answer questions. Be sure to bring your Social Media staff!
Jennifer Shaheen is the President of Technology Therapy Group, which provides digital marketing services to fine jewelers, jewelry designers, manufacturers, and brands. An expert at optimizing the customer experience through targeted data analysis, Jennifer speaks regularly about mapping the customer journey and retail disruptions that are changing the jewelry industry. For more, follow Jennifer on Twitter @TechTherapist.
Please RSVP with Steve MacLeod at email@example.com by August 8.