Selling the New Diamond Story
Presented by Grant Mobley, Diamond Producers Association (DPA)
Learn how you can leverage all of the free DPA assets and help sell the diamond dream in a way that today’s consumer responds to.
The DPA will present the contemporary diamond story through its core trade resources: the "For me, From me" campaign targeting the self-purchasing woman; the first-ever independent report shedding light on the modern diamond mining industry with compelling case studies focused on our people, our community, and our planet; and trade support through educational tools, print, digital, and video assets, and advice on choosing the best diamond verification tools for your business.
About the Presenter:
Grant Mobley joined the DPA as the head of U.S. trade. Mobley works with retailers and jewelry industry stakeholders to help them take advantage of DPA campaigns and research while increasing trade input into the campaigns. He comes with 13 years of jewelry industry experience, starting with growing up in his family’s retail stores as well as jewelry sourcing and manufacturing in China and Thailand, and most recently leading sales for Pluczenik, the world’s leading diamond sightholder.
He is a GIA graduate and a sought after diamond and jewelry expert that has been quoted in multiple publications such as Brides, Cosmopolitan, Elle, and Buzzfeed and has also appeared as a diamond expert on television.
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