Selling the New Diamond Story
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When: Tuesday, August 20, 2019
11:00 AM
Where: Online Webinar
United States
Presenter: Grant Mobley, Diamond Producers Association

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Cost: Free
Register: Online


Selling the New Diamond Story
Presented by Grant Mobley, Diamond Producers Association (DPA)


Grant MobleyLearn how you can leverage all of the free DPA assets and help sell the diamond dream in a way that today’s consumer responds to.

Grant Mobley will present the DPA's contemporary diamond story through its core trade resources: the "For me, From me" campaign targeting the self-purchasing woman; the first-ever independent report shedding light on the modern diamond mining industry with compelling case studies focused on our people, our community, and our planet; and trade support through educational tools, print, digital, and video assets, and advice on choosing the best diamond verification tools for your business.

About the Presenter:

Grant Mobley joined the DPA as the head of U.S. trade. Mobley works with retailers and jewelry industry stakeholders to help them take advantage of DPA campaigns and research while increasing trade input into the campaigns. He comes with 13 years of jewelry industry experience, starting with growing up in his family’s retail stores as well as jewelry sourcing and manufacturing in China and Thailand, and most recently leading sales for Pluczenik, the world’s leading diamond sightholder.

He is a GIA graduate and a sought after diamond and jewelry expert that has been quoted in multiple publications such as Brides, Cosmopolitan, Elle, and Buzzfeed and has also appeared as a diamond expert on television.


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You can also catch this webinar live on YouTube! Be sure to check the AGS Facebook Group for the link or click here to subscribe to our YouTube Channel to be notified when the webinar begins.



Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society